Research

Market Background

Arrivals from France set new records in 2016 with more than 545,786 travellers choosing to explore Canada, up 9% over 2015.

Canada is well positioned to attract more French travellers, ranking only behind the US as their next potential long haul destination, as well as being perceived as having welcoming people and beautiful scenery.

In 2015, the majority of French travellers arrived in Canada to visit family & friends, or for recreation. While the allure of Canada’s French heritage continued to attract travellers to Quebec and Ontario, expanded air capacity to British Columbia and Alberta should see visitors branch out to new regions.

According to Destination Canada’s research, when planning their next trip the French use a range of sources. Travel agents in person continue to play a role, being used by 1 in 4 travellers to Canada.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in France from our annual Global Tourism Watch study in 2015.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in France and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from France.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports
Opportunities
Campaigns

Consumer Campaigns

This campaign featured French YouTube influencer and travel blogger Alex Vizeo and his travels in Ontario, resulting in narrative-led, organic content that resonated with the French audience.

Contacts
Contacts
Tourisme Synergique
201, rue Saint Honoré, 75001 Paris, France
Contacts
Sandra Teakle
Managing Director
T +33-1-47-03-63-61
Contacts
Vanessa Gomez
Marketing Manager | Media Contact
T +33-1-47-03-63-62
Contacts
Cyrielle Bon
Partnership Manager
T +33-1-47-03-63-63
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.