Arrivals from France set new records in 2016 with more than 545,786 travellers choosing to explore Canada, up 9% over 2015.
Canada is well positioned to attract more French travellers, ranking only behind the US as their next potential long haul destination, as well as being perceived as having welcoming people and beautiful scenery.
In 2015, the majority of French travellers arrived in Canada to visit family & friends, or for recreation. While the allure of Canada’s French heritage continued to attract travellers to Quebec and Ontario, expanded air capacity to British Columbia and Alberta should see visitors branch out to new regions.
According to Destination Canada’s research, when planning their next trip the French use a range of sources. Travel agents in person continue to play a role, being used by 1 in 4 travellers to Canada.
In 2016, France was Canada’s third biggest source of overseas travel revenue, contributing $748.5M to the local economy.
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This campaign featured French YouTube influencer and travel blogger Alex Vizeo and his travels in Ontario, resulting in narrative-led, organic content that resonated with the French audience.