The Canadian visitor economy is facing unprecedented challenges due to the COVID-19 pandemic. We know that research is required to guide our collective response so we can make evidence-based decisions.
Destination Canada regularly provides intelligence, tools and insights to our partners—equipping them to optimize their business and maximize their reach. As a result of COVID-19, this work is needed more than ever.
The research below will quantify the impacts of COVID-19 on an ongoing basis—check back often for updated products. It will help us understand when recovery will start and how effectively and quickly we are recovering to inform our go-forward marketing. It also seeks to understand the non-quantifiable effects, such as structural changes in tourism and lasting changes in consumer preferences.
This information will inform evidence-based decisions throughout all three phases of Response, Recovery and Resilience. To learn more about Destination Canada’s phased approach, visit here.
COVID-19 Research Summary
An overview of Destination Canada's COVID-19 Research Plan. Please read this document to better understand the below research products.
COVID-19’s Impact on Canadian Tourism
We have worked with Tourism Economics to develop these presentations for industry-at-large to quantify the impact of COVID-19 on domestic and international travel. These reports are based on a model that breaks impact down by province and by key industry sectors.
COVID-19 Recovery Signals Framework
This document explains the framework that Destination Canada is using to understand where, when, and how recovery could unfold for the tourism sector. This framework is being used to inform the Impact and Recovery Reports below.
COVID-19 Impact and Recovery Reports
These reports provide Destination Canada's most recent assessment of the impacts of COVID-19 as well as relevant recovery signals. In addition to individual reports on each of our 10 key international markets (Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA), we will also produce an international summary and reports on our domestic market and on the Business Events industry within Canada. Market reports will be published as data is available.
Please note: All dates below reference the reporting date.
- International Summary - May 19, 2020
- France - May 5, 2020
- India - May 5, 2020
- Japan - May 5, 2020
- Mexico - May 5, 2020
- South Korea - April 15, 2020
- United States - May 5, 2020