COVID-19 Research

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Destination Canada Research

The Canadian visitor economy is facing unprecedented challenges due to the COVID-19 pandemic. We know that research is required to guide our collective response so we can make evidence-based decisions.

Destination Canada regularly provides intelligence, tools and insights to our partners—equipping them to optimize their business and maximize their reach. As a result of COVID-19, this work is needed more than ever.

The research below will quantify the impacts of COVID-19 on an ongoing basis—check back often for updated products. It will help us understand when recovery will start and how effectively and quickly we are recovering to inform our go-forward marketing. It also seeks to understand the non-quantifiable effects, such as structural changes in tourism and lasting changes in consumer preferences.

This information will inform evidence-based decisions throughout all three phases of Response, Recovery and Resilience. To learn more about Destination Canada’s phased approach, visit here.

COVID-19 Research Summary

An overview of Destination Canada's COVID-19 Research Plan. Please read this document to better understand the below research products.

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COVID-19’s Impact on Canadian Tourism

These presentations are intended for industry-at-large to quantify the impact of COVID-19. They provide updates on the state of the Canadian tourism sector at varying times in the outbreak by looking at the visitor demand forecast and break impact down by province and by key industry sectors.


COVID-19 Recovery Signals Framework

This document explains the framework that Destination Canada is using to understand where, when, and how recovery could unfold for the tourism sector. This framework is being used to inform the Impact and Recovery Reports below.

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COVID-19 Impact and Recovery Reports

These reports provide Destination Canada's most recent assessment of the impacts of COVID-19 as well as relevant recovery signals. Market reports will be published as data is available.

Please note: All dates below reference the reporting date. For more information on the methodologies and relevant sources used in these reports, please refer to our Methodological Notes.

Canadian Resident Sentiment & Travel Related Measures

These documents provide an understanding of the level of ‘welcome’ that residents of each province/region are feeling towards visitors as well as each province and territories travel related restrictions.


Archived Reports

COVID-19 Business Events Planner Pulse Check

Insights into the future of business events in Canada: A planner pulse check in the era of COVID-19.

Between August 4 — 24, 2020, Destination Canada conducted a series of online surveys targeting international (US and other countries) event organizers in the association, corporate, and incentive market segments, resulting in an updated Business Events Planner Pulse Check. The objective was to update insights gained from focus groups conducted in May and look for signs of industry recovery.


Archived Reports


External Research

Destination Canada continues to consult and review the outputs of many global and market-specific research, travel and tourism organizations to ensure we are best-placed to support Canada in its recovery.

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