Research

Market Background

Following the replacement of the visa requirement with the eTA for Mexican visitors to Canada in December 2016, arrivals from Mexico soared to 359,000 in 2017, up 47% over the previous year.

Much of this growth is through strong gains in air arrivals, especially direct to Canada (+77%). Supporting this growth, Mexico saw the largest expansion of direct air capacity to Canada among our key international markets in 2017, up 71%.

The average trip spend by Mexican tourists is just over $1,900 per trip, with an average trip length of 18 nights.

Pleasure and recreation travel to Canada is growing more than any other trip purpose, up approximately 114% over 2016. Mexican tourists visit Ontario and Quebec most often, with Niagara Falls, Toronto, Quebec City and Montreal being the most visited destinations. British Columbia is not far behind in visitation, with Vancouver being the biggest draw.

Mexican travellers prefer to visit Canada during the peak summer months, but express interest in visiting during November and December, complemented by their interest in activities like snowshoeing and cross country skiing.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Mexico from our annual Global Tourism Watch study in 2017.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in Mexico and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Mexico.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

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Opportunities
Campaigns

Consumer Campaigns

An integrated consumer/trade/media campaign developed to motivate Mexicans to travel to Canada and communicate news that visas would no longer be required for travel from Mexico to Canada.

Contacts
Contacts
PR Central
Cracovia 72, Despacho B-GO-2
San Ángel, Álvaro Obregón
Mexico City, CP 01000
Mexico
Contacts
Jorge Morfín Stoopen
Managing Partner
T +52-55-5514-4849
Contacts
Alethia García Viana
Director, Media & Public Relations
T +52-55-5514-4850
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.