Market Background

Mexico continued to set new records in 2018, surpassing the milestone of 400K annual travellers to Canada for the first time and doubling 2015 arrivals in just three years.

The strong arrivals from Mexico through 2018 indicates a continuing positive trend after the initial progress following the changes to visa requirements at the end of 2016.

Strong direct air arrivals were supported by a 35% expansion of air capacity between Mexico City and Canada in 2018 – the greatest increase in air capacity to Canada of all Destination Canada’s international markets.

The average trip spend by Mexican tourists is just under $1,600 per trip, with an average trip length of 16 nights.

In 2018, demand for travel to Canada was highest in July-August (29%) and November-December among Mexican leisure travellers.

Activities that Mexican travellers are most interested in experiencing include trying local food and drink, seeing nature parks and natural attractions, the northern lights, fine dining, places of historical and cultural significance and cross-country skiing.

Just over half (55%) of Mexicans on their most recent trip to Canada booked an organized group travel package through a travel agent or tour operator, predominantly online.

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Mexico from our annual Global Tourism Watch study in 2018.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in Mexico and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Mexico.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

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An integrated consumer/trade/media campaign developed to motivate Mexicans to travel to Canada and communicate news that visas would no longer be required for travel from Mexico to Canada.

Contacts & Events
PR Central
Cracovia 72
Col. San Angel
Mexico City, C. P. 01000
Jorge Morfín Stoopen
Managing Partner
T +52-55-5514-4849
Alethia García Viana
Director, Media & Public Relations
T +52-55-5514-4849


- Aug 20

Focus Canada Mexico

Mexico City, Mexico

This business-to-business event connects Canadian businesses with qualified Mexican buyers and media for one-on-one meetings. The event provides opportunities for networking and a chance to further grow Canadian tourism business in Mexico. Destination Canada will also host Canadá a Voces, an annual award ceremony to recognize the great effort and work that Mexican travel trade and media do to promote Canada.