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Our programs are here to elevate Canada’s tourism industry and ensure we are becoming an even more competitive global destination.

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International Convention Attraction Fund

The International Convention Attraction Fund (ICAF) supports bids by Canadian cities to host major international conventions in Canada.

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Canada Specialist Program

A one-stop resource for Travel Advisors to learn about destinations across Canada, providing the tools and information needed to sell Canada.

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Tourism 2030: A World of Opportunity

Our new tourism strategy, A World of Opportunity, stands as a roadmap to transform the way tourism is experienced, expanded, promoted and measured in this country.

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Signature Experiences


Destination Canada has been reviewing the Canadian Signature Experiences (CSE) Program, analyzing the ever-changing tourism marketplace while consulting with the travel trade industry.

Based on research and industry feedback, Destination Canada has made the decision to transition out of the CSE program as we highlight instead the diverse range of seasonal experiences available from coast to coast to coast, available to our visitors year round.