Updates on the COVID-19 Situation

Rebuilding the Visitor Economy

As the national organization responsible for sustaining a vibrant and profitable Canadian tourism industry through marketing, research, destination development and partnerships, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape.

This page offers updates on Destination Canada’s ongoing work as well as industry and government information and resources.

What’s New?

We’ve pivoted our focus to marketing domestic travel to Canadians to make sure we can continue to support Canada’s tourism sector while also remaining top-of-mind in our international markets. We are also providing weekly Research to help guide industry and inform evidence-based decisions as the pandemic progresses. Together, we can elevate Canada’s competitiveness as a tourism destination—enabling Canadian culture to thrive and place-based re-generative economies to emerge.

Please see below for the most recent issue of Destination Canada News for the latest updates on our work. Make sure to subscribe to receive our newsletter to stay up-to-date. Subscribe here.

You can also keep up-to-date with all our marketing consumer content here.