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Rebuilding the Visitor Economy


Rebuilding the Visitor Economy

As the national organization responsible for sustaining a vibrant and profitable Canadian tourism industry through marketing, research, destination development and partnerships, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape.

This page offers updates on Destination Canada’s ongoing work as well as industry and government information and resources.

Industry Resources

Industry Support
Relevant information regarding COVID-19 support
Northern Lights, NWT
COVID-19 Research
COVID-19’s Impact on Canadian Tourism
COVID-19 Research
Details on COVID-19 industry presentations
Whistler wildlife
dark sky in jasper
Government of Canada
List of federal government resources
Cabot Trail, Cape Breton Island, Nova Scotia
COVID-19 vaccination in Canada
Vaccine doses administered and vaccination coverage
COVID-19 Guidance for Travellers
Information on provincial & territorial travel restrictions
For Glowing Hearts
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Destination Canada Updates


What’s New?

We’ve pivoted our focus to marketing domestic travel to Canadians to make sure we can continue to support Canada’s tourism sector while also remaining top-of-mind in our international markets. We are also providing weekly Research to help guide industry and inform evidence-based decisions as the pandemic progresses. Together, we can elevate Canada’s competitiveness as a tourism destination—enabling Canadian culture to thrive and place-based re-generative economies to emerge.

Please see below for the most recent issue of Destination Canada News for the latest updates on our work. Make sure to subscribe to receive our newsletter to stay up-to-date. Subscribe here.


You can also keep up-to-date with all our marketing consumer content here.