Landscape photo with a path leading to a view of the sea

Driving sector renewal and investment

To remain globally competitive, Canada must offer experiences that meet the ever-changing expectations of travellers and the marketplace, while increasing our capacity to meet demand. Our work in Destination Development is two-fold, driving near-term success, while setting the course for long-term transformational growth. We want to attract and influence strategic investments in tourism—from the private sector and all levels of government—yielding smart growth for tourism in alignment with our communities’ broader goals.

Our role in Destination Development is focused on:

  • Thought-leadership and expertise for the sector - providing resources, research, tools, guidance, and specialized content to support, respond, inform, and influence destination development efforts throughout the country, including supporting policy and programs impacting development.
  • Strategy and Planning - enabling investments by supplying data, connections and strategy integration for the growth and sustainability of the tourism sector.

Together, with our partners from coast to coast to coast, we are solidifying Canada’s global reputation as a progressive, innovative leader in destination development, while also realizing our ambition to generate wealth and wellbeing for all of Canada and enrich the lives of our guests.


Key Publications

Destination Development Strategy

Destination Development Strategy

Read our strategy to solidify Canada’s global reputation as a progressive, innovative leader in destination development.

Download report

Regenerative Framework

Regenerative Framework

Read about how a regenerative approach to tourism can transform world economies, reignite socio-cultural wellbeing and protect our environment.

Download report

Destination Development Knowledge Hub


Peggy's Cove


A dedicated platform to share, discover and learn about all things Destination Development.

You will find case studies, thought provoking pieces, trends and analytics. At Destination Canada our aspiration is that Tourism generates wealth and wellbeing for all of Canada and enriches the lives of our guests. We believe that Canada can be home to world class constellations of thriving destinations aligned with high value traveller demand and the aspirations of highly engaged communities.

Access the hub

Tourism Corridor Strategy Program




Our Tourism Corridor Strategy Program aims to accelerate the intentional development of tourism corridors or clusters of tourism assets across Canada. This collaborative project will benefit not only the communities and destinations involved but will also bolster Canada’s competitiveness.

Learn more


Tourism Corridor


Connect with Us

If you’d like to learn more about our work in Destination Development, get in touch with our team.

Contact us