Market Background

France set a new annual record of 604,000 arrivals in 2018, up 5% over the previous peak set in 2017 and surpassing the 600K mark for the first time.

On average, French travellers stay 16 nights in Canada, the longest of all of our European markets, and spend close to $1,450 per trip. They mostly visit in the peak travel months of July and August, but also express interest in visiting in the shoulder season months of May, June, September, and October.

French leisure travellers want to explore Indigenous culture, try local food and drink, see natural attractions and heritage sites, and visit places that most tourists won’t go while on holiday.

Half of French leisure travellers that visited Canada on their most recent trip purchased an organized group travel package.

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in France from our annual Global Tourism Watch study in 2018.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in France and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from France.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports


This campaign featured French YouTube influencer and travel blogger Alex Vizeo and his travels in Ontario, resulting in narrative-led, organic content that resonated with the French audience.

Contacts & Events
Tourisme Synergique
Paris, France
Sandra Teakle
Managing Director
T +33-1-47-03-63-61
Cyrielle Bon
Marketing Director
T +33-1-47-03-63-62
Valentine Pissard
Manager Trade Partnerships
T +33-1-47-03-63-63


This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.