2017 was another record-breaking year for arrivals from France, with 571,000 travellers visiting Canada, up 5% over the previous peak set in 2016.
On average, French travellers stay 16 nights in Canada, the longest of all of our European markets, and spend over $1,400 per trip. They mostly visit in the peak travel months of July and August, but also express interest in visiting in the shoulder season months of September, October, May and June. Travel agents continue to play a strong role in trip research and booking, with over 66% of French travellers consulting a travel agent for their trip to Canada. Flights and accommodation in Canada are mostly booked through travel agents, either online or in-person.
French travellers most often visit Quebec and Ontario, with Montreal and Quebec City being the most visited destinations.
French travellers are very interested in Indigenous culture, traditions and history, as well as getting off the beaten path, presenting an opportunity for Indigenous tourism experiences.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in France from our annual Global Tourism Watch study in 2017.
A comprehensive report providing in-depth insights into the tourism market in France and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from France.
Find more reports
Still looking for more? Find past reports in the archive.
This campaign featured French YouTube influencer and travel blogger Alex Vizeo and his travels in Ontario, resulting in narrative-led, organic content that resonated with the French audience.