France set a new annual record of 604,000 arrivals in 2018, up 5% over the previous peak set in 2017 and surpassing the 600K mark for the first time.
On average, French travellers stay 16 nights in Canada, the longest of all of our European markets, and spend close to $1,450 per trip. They mostly visit in the peak travel months of July and August, but also express interest in visiting in the shoulder season months of May, June, September, and October.
French leisure travellers want to explore Indigenous culture, try local food and drink, see natural attractions and heritage sites, and visit places that most tourists won’t go while on holiday.
Half of French leisure travellers that visited Canada on their most recent trip purchased an organized group travel package.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in France from our annual Global Tourism Watch study in 2017.
A comprehensive report providing in-depth insights into the tourism market in France and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from France.
Find more reports
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This campaign featured French YouTube influencer and travel blogger Alex Vizeo and his travels in Ontario, resulting in narrative-led, organic content that resonated with the French audience.