Market Background

Arrivals from France set new records in 2016 with more than 545,786 travellers choosing to explore Canada, up 9% over 2015.

Canada is well positioned to attract more French travellers, ranking only behind the US as their next potential long haul destination, as well as being perceived as having welcoming people and beautiful scenery.

In 2015, the majority of French travellers arrived in Canada to visit family & friends, or for recreation. While the allure of Canada’s French heritage continued to attract travellers to Quebec and Ontario, expanded air capacity to British Columbia and Alberta should see visitors branch out to new regions.

According to Destination Canada’s research, when planning their next trip the French use a range of sources. Travel agents in person continue to play a role, being used by 1 in 4 travellers to Canada.


Market Reports

Find more reports

Consumer Campaigns

This campaign featured French YouTube influencer and travel blogger Alex Vizeo and his travels in Ontario, resulting in narrative-led, organic content that resonated with the French audience.

Tourisme Synergique
201, rue Saint Honoré, 75001 Paris, France
Sandra Teakle
Managing Director
T +33-1-47-03-63-61
Vanessa Gomez
Marketing Manager | Media Contact
T +33-1-47-03-63-62
Cyrielle Bon
Partnership Manager
T +33-1-47-03-63-63


- Sep 29

IFTM Top Résa

Paris, France

IFTM Top Résa is France's leading international business-to-business tourism exhibition, attended by over 30,000 trade professionals.

View Event Details