With just over 304,000 Japanese travellers visiting Canada in 2017, arrivals from Japan were the highest recorded in the past decade.
About 51% of Japanese trips to Canada are for pleasure and recreation. Japanese tourists most often visit British Columbia and Ontario, with Vancouver and Niagara Falls being the most visited destinations. On average, visitors spend about $2,050 per trip to Canada, staying for around 13 nights.
Nearly two-fifths of Japanese travellers to Canada consult a travel agent for trip inspiration and to research potential travel destinations.
Natural attractions like mountains, waterfalls, the northern lights and walking and hiking are the most interesting travel experiences for Japanese travellers.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in Japan from our annual Global Tourism Watch study in 2017.
A comprehensive report providing in-depth insights into the tourism market in Japan and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from Japan.
Find more reports
Still looking for more? Find past reports in the archive.
Canada Theatre is an innovative three-year integrated trade, media and social media campaign in Japan. The Canada Theatre website delivers content designed to appeal to adventurous and experience-driven Japanese travellers.