Market Background

Canada welcomed just over 251,000 Japanese travellers in 2018. On average, Japanese visitors spend about $1,800 per trip to Canada, staying for around 14 nights.

Japanese leisure travellers are most interested in visiting Canada between July and August (30% of travellers) and September-October (28%).

Japanese leisure travellers are most interested in participating in nature-based experiences – seeing mountains or waterfalls, witnessing the northern lights, visiting nature parks and immersing themselves in the fall colours. City, culinary and historical themes are also popular to combine with nature-based experiences.

44% of recent Japanese leisure travellers to Canada booked their entire trip as part of an organized group travel package via a travel agent or tour operator.

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Japan from our annual Global Tourism Watch study in 2021.

Global Tourism Watch

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Japan.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

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Contacts & Events
Destination Canada
SPACES Otemachi, Otemachi Building 1F
1-6-1 Otemachi Chiyoda-ku
Tokyo 100-0004
Masayo Hando
Managing Director
T +81-90-6181-1694
Misae Konishi
Manager, Travel Trade
T +81-90-4174-5026


This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.