Market Background

Canada welcomed just over 251,000 Japanese travellers in 2018. On average, Japanese visitors spend about $1,800 per trip to Canada, staying for around 14 nights.

Japanese leisure travellers are most interested in visiting Canada between July and August (30% of travellers) and September-October (28%).

Japanese leisure travellers are most interested in participating in nature-based experiences – seeing mountains or waterfalls, witnessing the northern lights, visiting nature parks and immersing themselves in the fall colours. City, culinary and historical themes are also popular to combine with nature-based experiences.

44% of recent Japanese leisure travellers to Canada booked their entire trip as part of an organized group travel package via a travel agent or tour operator.

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Japan from our annual Global Tourism Watch study in 2018.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in Japan and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Japan.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports


Canada Theatre is an innovative three-year integrated trade, media and social media campaign in Japan. The Canada Theatre website delivers content designed to appeal to adventurous and experience-driven Japanese travellers.

Contacts & Events
Destination Canada
Tailwind Aoyama Building 6F
2-6-4 Shibuya, Shibuya-ku
Tokyo 150-0002
Masayo Hando
Managing Director
T +81-90-6181-1694
Misae Konishi
Manager, Travel Trade
T +81-90-4174-5026


This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.