Japan
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Market Background
Canada welcomed just over 251,000 Japanese travellers in 2018. On average, Japanese visitors spend about $1,800 per trip to Canada, staying for around 14 nights.
Japanese leisure travellers are most interested in visiting Canada between July and August (30% of travellers) and September-October (28%).
Japanese leisure travellers are most interested in participating in nature-based experiences – seeing mountains or waterfalls, witnessing the northern lights, visiting nature parks and immersing themselves in the fall colours. City, culinary and historical themes are also popular to combine with nature-based experiences.
44% of recent Japanese leisure travellers to Canada booked their entire trip as part of an organized group travel package via a travel agent or tour operator.
Market Reports
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in Japan from our annual Global Tourism Watch study in 2021.
Market Highlights
A brief, at-a-glance summary of key facts on travellers from Japan.
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