Research

Market Background

Over 303,000 Japanese travellers explored Canada in 2016, an increase of 10% over 2015.

While growth in the Japanese economy was relatively soft, increases in the Yen’s buying power and a lift in direct air capacity drove more visits to Canada in 2016.  

In 2015, the majority of Japanese visitors included Ontario, British Columbia or Alberta as part of their travel itinerary, driven largely by direct air access to these regions. Canada’s North also attracted significant visitation when compared to Destination Canada's other markets.

According to Destination Canada’s research, Japanese affinity for the North is unsurprising; natural attractions and the Northern Lights rate as the top activities on the wish list of Japanese tourists in Canada (both at 45% of long haul travellers).

In 2015, arrivals from Japan started to increase in May (during Golden Week), all the way through to mid-Autumn. The majority of travellers arrived in Canada for pleasure (39%), with older Millennials (aged 25-34 years old) and people aged 55+ making up the bulk of Japanese recreational tourists.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Japan from our annual Global Tourism Watch study in 2015.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in Japan and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Japan.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

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Opportunities
Campaigns

Consumer Campaigns

Canada Theatre is an innovative three-year integrated trade, media and social media campaign in Japan. The Canada Theatre website delivers content designed to appeal to adventurous and experience-driven Japanese travellers.

Contacts
Contacts
Destination Canada
6th Floor, Tailwind Aoyama Building, 2-6-4 Shibuya, Shibuya-ku,Tokyo, 150-0002, Japan
Contacts
Masayo Hando
Managing Director | Media Contact
T +81-3-5774-9600
Contacts
Chiho Anami
Manager, Travel Trade
T +81-3-5774-9600
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.