Research

Market Background

With just over 304,000 Japanese travellers visiting Canada in 2017, arrivals from Japan were the highest recorded in the past decade.

About 51% of Japanese trips to Canada are for pleasure and recreation. Japanese tourists most often visit British Columbia and Ontario, with Vancouver and Niagara Falls being the most visited destinations. On average, visitors spend about $2,050 per trip to Canada, staying for around 13 nights.

Nearly two-fifths of Japanese travellers to Canada consult a travel agent for trip inspiration and to research potential travel destinations.

Natural attractions like mountains, waterfalls, the northern lights and walking and hiking are the most interesting travel experiences for Japanese travellers.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Japan from our annual Global Tourism Watch study in 2017.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in Japan and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Japan.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

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Opportunities
Campaigns

Consumer Campaigns

Canada Theatre is an innovative three-year integrated trade, media and social media campaign in Japan. The Canada Theatre website delivers content designed to appeal to adventurous and experience-driven Japanese travellers.

Contacts
Contacts
Destination Canada
Tailwind Aoyama Building 6F
2-6-4 Shibuya, Shibuya-ku
Tokyo 150-0002
Japan
Contacts
Masayo Hando
Managing Director | Media Contact
T +81-3-5774-9600
Contacts
Chiho Anami
Manager, Travel Trade
T +81-3-5774-9600
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.