Tourism Corridor Strategy Program

Following a comprehensive review process, Destination Canada has selected four high-potential tourism corridors to support for 2024-2025. The selected projects include:

Cycle Ontario and Quebec: This corridor connects existing and new cycling routes between Ottawa, Montreal and Cornwall. It aims to create a vibrant four-season, sustainable, and inclusive cycling tourism corridor that celebrates the unique cultural and natural heritage of the region, while providing economic, environmental and social benefits. The corridor features the Rideau Canal, a UNESCO World Heritage Site, and offers visitors a variety of attractions and local businesses, such as wineries, breweries, artisans, culinary, Indigenous tourism experiences, and agritourism.

Field to Fork: SK MB Agritourism: Agriculture is the cornerstone of the Saskatchewan and Manitoba economies, serving as the foundation for a burgeoning agritourism sector with vast potential. This corridor leverages the expertise and assets of Manitoba and Saskatchewan, building on their agricultural industry that already drives significant business and leisure travel. Existing agritourism experiences such as farm stays, festivals, farmers’ markets, farm-to-table culinary dining, Indigenous agritourism, breweries, and distilleries, aim to diversify their focus on meeting local needs to driving increased short and long-haul visitation.

Juan de Fuca Corridor: Embracing both sides of the Juan de Fuca Strait, and crossing the international border between Canada and the United States, this coastal corridor project will build upon efforts to date to facilitate timely dialogue, participative collaboration, and a joined-up approach to the planning, development, and management of a visitor economy that is focused on enhancing the well-being of this region’s distinctive communities, safeguarding the integrity of its abundant yet fragile natural ecosystems, and raising awareness of the historical and contemporary relevance of a territorial and cultural coherence that dates back many thousands of years.

Northern Sky Corridor: This corridor connects Indigenous cultures and experiences from Edmonton Alberta across the provincial and territorial boundary to the Northwest Territories, linking art, history, and experiences with the expansive natural beauty, skywatching opportunities, land-based nature, and Indigenous tourism. This corridor will offer an epic road trip through the stunning landscapes of northern Canada and. aim to identify product gaps, explore transportation partnerships, and assess infrastructure needs to support the creation of new export-ready itineraries.