Market Background

With 286,000 visitors to Canada, arrivals from South Korea hit a new record in 2017, up 17% over the previous record set in 2016.

Pleasure and recreation travel is growing more than any other trip purpose in this market, up an estimated 51% over 2016.

The majority of South Korean tourists visit Canada alone (68%). South Korean travellers are particularly interested in culinary tours and cooking classes, exploring the outdoors, and enjoying spa or wellness centres.  South Korean tourists spend on average $1,550 per trip in Canada, staying for an estimated 14 nights.

South Korean tourists are most interested in visiting Canada in July and August. Visitors travel to BC, Ontario and Quebec the most, while Vancouver, Niagara Falls, Toronto and Quebec City are the most visited destinations.

Four-fifths of South Korean visitors consult a travel agent for their trip to Canada, either for research or booking. Flights and accommodation for trips to Canada are equally booked with a travel agent online or through an online booking engine.


Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in South Korea from our annual Global Tourism Watch study in 2017.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in South Korea and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from South Korea.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports

Consumer Campaigns

Celebrity content marketing campaign featuring South Korean personality Ji Jinhee and his travels around Vancouver and Vancouver Island, positioning British Columbia as an exciting travel destination.

AL Marketing & Communications
Suite 603, DooBee Bldg.
11-3 Jeong-dong
Jung-gu, Seoul 100-120
Anna Lee
Managing Director | Media Contact
T +822-733-7478
Stella Lee
Trade Director
T +822-733-7479


- Oct 18

Focus Canada Korea

Seoul, South Korea

Focus Canada in Korea is a tourism workshop event that will bring together Canadian partners with over 50 Korean tourism professionals over two days to promote Canadian destinations, tourism products and experiences. The event will also help you enhance your sales and business relationships with key trade partners in the Korean tourism industry through the networking events included in the program.

To participate email our Partnership Team