Research

Market Background

Canada welcomed 246,000 visitors from South Korea in 2018, short of the record levels seen in 2017. However, South Korean travellers on average stayed longer (17 days) and spent more ($1,750) on their trips to Canada in 2018.

Korean leisure travellers are interested in a combination of city and nature-based experiences, including seeing natural attractions, trying local food and drink, going on culinary tours, spa and wellness centres, historical sites and art galleries & museums.

More than half (56%) of South Korean leisure travellers booked an organized group travel package on their most recent trip to Canada, predominantly via travel agents or tour operators online.

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in South Korea from our annual Global Tourism Watch study in 2018.

Global Tourism Watch

Market Highlights

A brief, at-a-glance summary of key facts on travellers from South Korea.

Market Highlights

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Contacts & Events
Contacts
AL Marketing & Communications
#1716, Officia Building, 92, Saemunan-ro
Jongro-gu, Seoul 03186
South Korea
Contacts
Anna Lee
Managing Director
Contacts
Stella Lee
Travel Trade Director

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.