Research

Market Background

With 286,000 visitors to Canada, arrivals from South Korea hit a new record in 2017, up 17% over the previous record set in 2016.

Pleasure and recreation travel is growing more than any other trip purpose in this market, up an estimated 51% over 2016.

The majority of South Korean tourists visit Canada alone (68%). South Korean travellers are particularly interested in culinary tours and cooking classes, exploring the outdoors, and enjoying spa or wellness centres.  South Korean tourists spend on average $1,550 per trip in Canada, staying for an estimated 14 nights.

South Korean tourists are most interested in visiting Canada in July and August. Visitors travel to BC, Ontario and Quebec the most, while Vancouver, Niagara Falls, Toronto and Quebec City are the most visited destinations.

Four-fifths of South Korean visitors consult a travel agent for their trip to Canada, either for research or booking. Flights and accommodation for trips to Canada are equally booked with a travel agent online or through an online booking engine.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in South Korea from our annual Global Tourism Watch study in 2017.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in South Korea and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from South Korea.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports
Opportunities
Campaigns

Consumer Campaigns

Celebrity content marketing campaign featuring South Korean personality Ji Jinhee and his travels around Vancouver and Vancouver Island, positioning British Columbia as an exciting travel destination.

Contacts
Contacts
AL Marketing & Communications
Suite 603, DooBee Bldg.
11-3 Jeong-dong
Jung-gu, Seoul 100-120
Korea
Contacts
Anna Lee
Managing Director | Media Contact
T +822-733-7478
Contacts
Stella Lee
Trade Director
T +822-733-7479
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.