Market Background

Canada welcomed 246,000 visitors from South Korea in 2018, short of the record levels seen in 2017. However, South Korean travellers on average stayed longer (17 days) and spent more ($1,750) on their trips to Canada in 2018.

Korean leisure travellers are interested in a combination of city and nature-based experiences, including seeing natural attractions, trying local food and drink, going on culinary tours, spa and wellness centres, historical sites and art galleries & museums.

More than half (56%) of South Korean leisure travellers booked an organized group travel package on their most recent trip to Canada, predominantly via travel agents or tour operators online.

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in South Korea from our annual Global Tourism Watch study in 2018.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in South Korea and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from South Korea.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports


Celebrity content marketing campaign featuring South Korean personality Ji Jinhee and his travels around Vancouver and Vancouver Island, positioning British Columbia as an exciting travel destination.

Contacts & Events
AL Marketing & Communications
#603, Doobee Building
35 Jeongdong-gil
Jung-gu, Seoul
Korea (Zip code: 04518)
Stella Lee
Trade Director
T +822-733-7479
Anna Lee
Managing Director | Media Contact
T +822-733-7478


This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.