Canada welcomed 246,000 visitors from South Korea in 2018, short of the record levels seen in 2017. However, South Korean travellers on average stayed longer (17 days) and spent more ($1,750) on their trips to Canada in 2018.
Korean leisure travellers are interested in a combination of city and nature-based experiences, including seeing natural attractions, trying local food and drink, going on culinary tours, spa and wellness centres, historical sites and art galleries & museums.
More than half (56%) of South Korean leisure travellers booked an organized group travel package on their most recent trip to Canada, predominantly via travel agents or tour operators online.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in South Korea from our annual Global Tourism Watch study in 2018.
A comprehensive report providing in-depth insights into the tourism market in South Korea and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from South Korea.
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Celebrity content marketing campaign featuring South Korean personality Ji Jinhee and his travels around Vancouver and Vancouver Island, positioning British Columbia as an exciting travel destination.