South Korea’s positive economic outlook, increased air capacity and strong currency supported a 30% increase in travel to Canada in 2016 – the fasted year-over-year growth of all Destination Canada’s key markets.
Air capacity was a significant driver of arrivals to Canada in 2016, with a 38% increase supported by Air Canada and Korean Air flights to Vancouver and Toronto.
Pleasure travel to Canada has been trending upward for the last 5 years. As of 2015, pleasure travel made up 31% of all trips by South Koreans to Canada. The majority of these travellers sought experiences showcasing Canada’s unique natural and cultural offerings, engaging mostly in FIT travel.
In 2015, young travellers (aged 25-34) represented the largest segment of South Koreans coming to Canada, at 28%.
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Celebrity content marketing campaign featuring South Korean personality Ji Jinhee and his travels around Vancouver and Vancouver Island, positioning British Columbia as an exciting travel destination.