Market Background

South Korea’s positive economic outlook, increased air capacity and strong currency supported a 30% increase in travel to Canada in 2016 – the fasted year-over-year growth of all Destination Canada’s key markets.  

Air capacity was a significant driver of arrivals to Canada in 2016, with a 38% increase supported by Air Canada and Korean Air flights to Vancouver and Toronto.   

Pleasure travel to Canada has been trending upward for the last 5 years. As of 2015, pleasure travel made up 31% of all trips by South Koreans to Canada. The majority of these travellers sought experiences showcasing Canada’s unique natural and cultural offerings, engaging mostly in FIT travel.



Market Reports

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Consumer Campaigns

Celebrity content marketing campaign featuring South Korean personality Ji Jinhee and his travels around Vancouver and Vancouver Island, positioning British Columbia as an exciting travel destination.

AL Marketing & Communications
Suite 603, Doobee Bldg.11-3 Jeong-dong, Jung-gu, Seoul, Korea (100-120)
Anna Lee
Managing Director | Media Contact
T +822-733-7708
Stella Lee
Trade Director
T +822-733-7709


This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.