Research

Market Background

Canada welcomed over 801,000 visitors from the United Kingdom in 2017, just short of the outstanding performance recorded in 2016. This is the second highest annual arrivals from the UK in almost 10 years and well ahead of the average in recent years.

UK travellers are very interested in trying local cuisine, seeing natural attractions and viewing wildlife. Most arrivals from the UK are for pleasure and recreation or visiting friends and family – close to 40% each in 2017.

UK visitors to Canada travel to Ontario and British Columbia most often, with Toronto, Niagara Falls, and Vancouver being the most visited destinations. Tourists from the UK on average spend over $1,250 per trip and stay for around 12 nights.

Two-fifths of recent UK visitors consult a travel agent for their trip to Canada, either for research or booking. Flights are most often booked directly with an airline and accommodations booked most often through an online travel agent.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in the United Kingdom from our annual Global Tourism Watch study in 2017.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in the United Kingdom and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from the United Kingdom.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports
Opportunities
Campaigns

Consumer Campaigns

This campaign featured UK chef, John Quilter, as he took his followers on a culinary adventure across Canada, producing food & travel videos and exclusive content for The Guardian.

Contacts
Contacts
Destination Canada
2-6 Boundary Row
London SE1 8HP
United Kingdom
Contacts
Adam Hanmer
Manager, Travel Trade
Contacts
Nim Singh
Manager, Media & Public Relations
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.