Market Background

With 792,000 arrivals in 2018, the United Kingdom held the top spot as Destination Canada’s largest long-haul market.

Over the first nine months of 2018, in spite of a slight decline in total arrivals, United Kingdom leisure trips to Canada reached a five-year high.

Tourists from the UK on average spend close to $1,500 per trip and stay for around 12 nights. UK leisure travellers enjoy trying local food and drink, experiencing nature-based experiences, seeing historical or world heritage sites and exploring Indigenous culture while on holiday.

An increasing proportion of UK leisure travellers to Canada are booking organized group travel packages through a travel agent or tour operator, up from 34% of travellers in 2017 to 45% in 2018.

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in the United Kingdom from our annual Global Tourism Watch study in 2018.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in the United Kingdom and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from the United Kingdom.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports


This campaign featured UK chef, John Quilter, as he took his followers on a culinary adventure across Canada, producing food & travel videos and exclusive content for The Guardian.

Contacts & Events
Destination Canada
2-6 Boundary Row
London SE1 8HP
United Kingdom
Nim Singh
Manager, Media & Public Relations
Adam Hanmer
Manager, Travel Trade


- Nov 06

World Travel Market London

London, United Kingdom

World Travel Market London is a vibrant must attend business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. It provides a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business.

View Event Details