Market Background

Over 830,000 UK travellers came to explore Canada in 2016, an increase of 17% over the previous year.

Direct air capacity from the UK supported an increase in arrivals, increasing by 13% over 2016, thanks largely to more seat availability between London-Gatwick and Toronto, Vancouver, Calgary, St. Johns, and Winnipeg.

In 2015, Ontario, followed by British Columbia and Alberta, were the most visited Canadian provinces, with the majority of UK travellers visiting between May and September.

Most recreational travellers from the UK were aged 55+ (42% of visitors), while 24% were Millennials (aged 20-34 years).

According to Destination Canada’s research, while UK travellers turned to the Internet first and foremost to plan their trip to Canada, 1 in 4 also consulted with a travel agent, in person.


Market Reports

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Consumer Campaigns

This campaign featured UK chef, John Quilter, as he took his followers on a culinary adventure across Canada, producing food & travel videos and exclusive content for The Guardian.

Destination Canada
Adam Hanmer
Manager, Travel Trade
Nim Singh
Manager, Media & Public Relations


- Nov 08

World Travel Market London

London, United Kingdom

World Travel Market London is a vibrant must attend business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. It provides a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business.

View Event Details