Research
Market Background

Market Background

About a third of UK travellers visit Canada in the peak months of July and August. The biggest factor influencing their choice of travel destination are that it is a safe place to visit and offers outdoors experiences they are interested in.  About 69% of UK travellers said they are likely to use a travel agent when booking a trip to Canada which is the lowest levels amongst Canada’s key long-haul target markets. Generally, UK travellers to Canada say they’d prefer to visit either as an independent touring trip with guided excursions (29%) or as a fully independent touring trip (28%).

For more information on ongoing travel recovery and anticipated visitation from United Kingdom in 2023, please refer to Destination Canada’s latest Tourism Outlook. 

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in United Kingdom from our annual Global Tourism Watch study in 2021.

Global Tourism Watch

Market Highlights

A brief, at-a-glance summary of key facts on travellers from the United Kingdom.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

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Contacts & Events
Contacts
Destination Canada
2-6 Boundary Row
London SE1 8HP
United Kingdom
Contacts
Adam Hanmer
Manager, Travel Trade
Email
Contacts
Nim Singh
Manager, Media & Public Relations
Email

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.