Research

Market Background

In 2016, US arrivals increased by 10% to reach 13.9 million, thanks to a strong US dollar and rebounding consumer confidence.

The US is Canada’s biggest source of visitors. In 2016, 13.9 million visiting Americans generated about 48% of Canada’s total international tourism revenue.

Overall arrivals from the US in 2016 were at their highest since 2005, with air arrivals, up 17% over 2015, representing an increasing share of arrivals. Despite low air capacity growth (3%), the 4.53 million air arrivals in 2016 were the highest on record.

Visitors from the US skew older, with visitors aged 55+ accounting for 48% of arrivals.

 

 

Total arrivals to Canada from US - March 2017

Insight:

Most US travellers visit Ontario, followed by British Columbia, with visitation to Canada peaking between June and August.

Reports

Market Reports

Annual Global Tourism Watch
Find more reports
Opportunities
Campaigns

Consumer Campaigns

This campaign featured storytelling content to showcase the unexpected side of Canada. This approach integrated publishers and a multi-channel media strategy to inspire US travellers.

Contacts
Contacts
Destination Canada
Contacts
Suzanne Reeves
Managing Director
Contacts
Kate Rogers
Media Contact
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.