In 2016, US arrivals increased by 10% to reach 13.9 million, thanks to a strong US dollar and rebounding consumer confidence.
The US is Canada’s biggest source of visitors. In 2016, 13.9 million visiting Americans generated about 48% of Canada’s total international tourism revenue.
Overall arrivals from the US in 2016 were at their highest since 2005, with air arrivals, up 17% over 2015, representing an increasing share of arrivals. Despite low air capacity growth (3%), the 4.53 million air arrivals in 2016 were the highest on record.
Visitors from the US skew older, with visitors aged 55+ accounting for 48% of arrivals.
Most US travellers visit Ontario, followed by British Columbia, with visitation to Canada peaking between June and August.
Annual Global Tourism Watch
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This campaign featured storytelling content to showcase the unexpected side of Canada. This approach integrated publishers and a multi-channel media strategy to inspire US travellers.