Destination Canada and many of its partners conduct primary research focused on specific sectors in Canada's tourism industry.
Review these studies to find key insights to help better understand a few of these sectors.
Millennials are the fastest growing travel segment and one of the largest and most influential groups of travellers worldwide.
See key insights on Canadian and international youth and millennial travel. We've identified the size, role and potential of the millennial travel segment as well as presenting research findings on the travel characteristics of young Canadian travellers.View Millennial Travel Reports
Skiing is an important part of Canada's tourism industry.
Find insights to help you understand this industry and what motivates travellers from some of our key markets to choose Canada as their next ski destination.View Ski Tourism Reports
Indigenous tourism is an important and unique sector in the tourism industry.
Find relevant information from this research to help better understand this industry, including consumer perceptions and guidance for engaging travellers.View Indigenous Tourism Reports
Culinary tourism is a popular and fast-growing segment of the global tourism industry.
These studies provide helpful insights to better understand the market for culinary tourism in Canada and how to best reach these travellers.View Culinary Tourism Reports