Over 369,000 German travellers visited Canada in 2016, up 12% over 2015.
According to Destination Canada’s research, Canada is high up on Germans' consideration list for long haul destinations, currently ranking third (behind only the US and Thailand).
Airline seat capacity from Germany increased by 6% in 2016, and is set to increase a further 10% in 2017. Furthermore, the CAD compares more favourably than the USD, making Canada a better value for money option.
German travellers tend to plan their trips well in advance, with 40% doing this more than 4 months prior to booking.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in Germany from our annual Global Tourism Watch study in 2014.
A comprehensive report providing in-depth insights into the tourism market in Germany and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from Germany.
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An integrated YouTube and Instagram campaign that tapped into the talent of German photographer and YouTube influencer Benjamin Jaworskyj to share the beauty of Canada through his photography.