German arrivals reached an 18-year high in 2017, with over 388,000 visitors to Canada, up 5% over 2016.
With an average spend of over $1,700 per trip, German travellers spend more than any of our other European markets, and stay an estimated 15 days. Nearly half of German travellers come to Canada for pleasure or recreation, though the business travel market is quickly growing.
German travellers have a high level of interest in Canada’s outdoors, hiking, nature, parks and getting off the beaten track. They have a high level of interest in travelling to Niagara Falls in Ontario, the Rocky Mountains, British Columbia and Quebec.
60% of German visitors consult a travel agent for researching or booking their trip to Canada. Flights and accommodation for trips to Canada are booked equally with a travel agent in-person, a travel agent online, or through an online booking engine.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in Germany from our annual Global Tourism Watch study in 2016.
A comprehensive report providing in-depth insights into the tourism market in Germany and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from Germany.
Find more reports
Still looking for more? Find past reports in the archive.
An integrated YouTube and Instagram campaign that tapped into the talent of German photographer and YouTube influencer Benjamin Jaworskyj to share the beauty of Canada through his photography.