Research

Market Background

Annual arrivals from Germany reached 406,000 in 2018, just surpassing 2017 levels (+1%), making it the best year for German arrivals to Canada since the peak in 1996.

With an average spend of over $1,700 per trip, German travellers spend more than any of our other European markets. On average, they stay an estimated 15 days in Canada.

Both interest and actual travel to Canada were highest among German leisure travellers between May and October in 2018.

Top experiences German leisure travellers desire while on holiday include sampling local food and drink, summer and fall outdoor experiences, exploring Indigenous culture, city tours and exploring places other tourists won’t go.

The majority of German leisure travellers on their most recent trip to Canada (60%) did not travel in an organized group travel package.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Germany from our annual Global Tourism Watch study in 2017.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in Germany and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Germany.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports
Opportunities
Campaigns

Consumer Campaigns

An integrated YouTube and Instagram campaign that tapped into the talent of German photographer and YouTube influencer Benjamin Jaworskyj to share the beauty of Canada through his photography.

Contacts
Contacts
The Destination Office
Lindener Straße 128
D-44879 Bochum
Germany
Contacts
Barbara Ackermann
Account Director
T +49 234-32498074
Contacts
Kirsten Bungart
PR & Media Manager
T +49-234-32498075
Contacts
Nora Saar
Senior Manager, Travel Trade
T +49-234-32498076
Events

Events

- Mar 08

ITB Berlin

Berlin, Germany

ITB Berlin is the leading trade show of the worldwide travel industry and, at the same time, the biggest travel show for the German public.

View Event Details