Germany
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Market Background
Annual arrivals from Germany reached 406,000 in 2018, just surpassing 2017 levels (+1%), making it the best year for German arrivals to Canada since the peak in 1996.
With an average spend of over $1,700 per trip, German travellers spend more than any of our other European markets. On average, they stay an estimated 15 days in Canada.
Both interest and actual travel to Canada were highest among German leisure travellers between May and October in 2018.
Top experiences German leisure travellers desire while on holiday include sampling local food and drink, summer and fall outdoor experiences, exploring Indigenous culture, city tours and exploring places other tourists won’t go.
The majority of German leisure travellers on their most recent trip to Canada (60%) did not travel in an organized group travel package.
Key Insight
Market Reports
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in Germany from our annual Global Tourism Watch study in 2018.
Market Profile
A comprehensive report providing in-depth insights into the tourism market in Germany and recommendations for marketing.
Market Highlights
A brief, at-a-glance summary of key facts on travellers from Germany.
Find more reports
Still looking for more? Find past reports in the archive.
