Research

Market Background

German arrivals reached an 18-year high in 2017, with over 388,000 visitors to Canada, up 5% over 2016.

With an average spend of over $1,700 per trip, German travellers spend more than any of our other European markets, and stay an estimated 15 days. Nearly half of German travellers come to Canada for pleasure or recreation, though the business travel market is quickly growing.

German travellers have a high level of interest in Canada’s outdoors, hiking, nature, parks and getting off the beaten track.  They have a high level of interest in travelling to Niagara Falls in Ontario, the Rocky Mountains, British Columbia and Quebec.

60% of German visitors consult a travel agent for researching or booking their trip to Canada. Flights and accommodation for trips to Canada are booked equally with a travel agent in-person, a travel agent online, or through an online booking engine.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Germany from our annual Global Tourism Watch study in 2017.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in Germany and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Germany.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports
Opportunities
Campaigns

Consumer Campaigns

An integrated YouTube and Instagram campaign that tapped into the talent of German photographer and YouTube influencer Benjamin Jaworskyj to share the beauty of Canada through his photography.

Contacts
Contacts
Travel Marketing Romberg TMR GmbH
Schwarzbachstraße 32
40822 Mettmann
Germany
Contacts
Barbara Ackermann
Account Director
T +49-2104-9524112
Contacts
Kirsten Bungart
PR & Media Manager
T +49-234-32498075
Contacts
Thomas Vogler
Account Manager, Travel Trade
T +49-2104-9524111
Events

Events

- Mar 10

ITB Berlin

Berlin, Germany

ITB Berlin is the leading trade show of the worldwide travel industry and, at the same time, the biggest travel show for the German public.

View Event Details