Research

Market Background

2016 marked an all-time high for arrivals from China, up 24% year-on-year to 610,000 arrivals.

China is Canada’s third largest market in terms of arrivals, and as of 2016, is the second largest in terms of tourist receipts.

Strong economic growth, a rapidly growing middle class and increasing air access bode well for 2017, with strong projected growth at 23%.

Another contributor to visitation is Canada’s 1.3 million Chinese Canadians – as 47% of Chinese travellers came to visit friends and relatives in 2015.

The majority of trips from Chinese travellers involved visits to British Columbia or Ontario at least once in their trip.  50% of recreational travellers from China were 35 to 54 years old, and 26% travelled to Canada with children.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in China from our annual Global Tourism Watch study in 2014.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in China and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from China.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

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Opportunities
Campaigns

Consumer Campaigns

An epic motorcycle adventure across Canada with Ryan Pyle and Lu Fei. The series was broadcast inside China and averaged over 4 million views per episode across 23 episodes.

Contacts
Contacts
Destination Canada
Suite 521 – 524, South Tower, Kerry Center, 1 Guanghua Lu, Chao Yang District, Beijing, 100020,PRC
Contacts
Derek Galpin
Managing Director
T +86-10-8529-9066
Contacts
Vanessa Wu
Manager, Travel Trade
T +86-10-8529-9066
Contacts
Emily Dai
Marketing Manager | Media Contact
T +86-10-8529-9066
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.