China
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Market Background
2016 marked an all-time high for arrivals from China, up 24% year-on-year to 610,000 arrivals.
China is Canada’s third largest market in terms of arrivals, and as of 2016, is the second largest in terms of tourist receipts.
Strong economic growth, a rapidly growing middle class and increasing air access bode well for 2017, with strong projected growth at 23%.
Another contributor to visitation is Canada’s 1.3 million Chinese Canadians – as 47% of Chinese travellers came to visit friends and relatives in 2015.
The majority of trips from Chinese travellers involved visits to British Columbia or Ontario at least once in their trip. 50% of recreational travellers from China were 35 to 54 years old, and 26% travelled to Canada with children.
Insight:
According to Destination Canada’s research, 54% of Chinese travellers used a travel agent to help plan their most recent trip to Canada.
Market Reports
Annual Global Tourism Watch
Market Profile
Market Highlights
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Consumer Campaigns
An epic motorcycle adventure across Canada with Ryan Pyle and Lu Fei. The series was broadcast inside China and averaged over 4 million views per episode across 23 episodes.
Events
- Oct 19
Showcase Canada Asia
Beijing, China
Showcase Canada Asia is an annual event bringing together Canadian sellers and buyers from China and South Korea in a business exchange environment with a proven format of pre-scheduled appointments and networking events.
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