China
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Market Background
Canada welcomed a record 737,000 Chinese tourists in 2018, surpassing the 700K mark for the first time and doubling the number of annual travellers since 2013, with an average annual growth rate of 16%.
China was Canada's largest source of tourist arrivals from the Asia-Pacific region and Destination Canada’s second largest long-haul market, and largest for spend, in 2018. Travelling mostly during the peak travel months of July and August, they also report high interest in visiting in the fall. Chinese tourists spend on average about $2,850 per trip to Canada, staying for around 30 nights.
Seeing natural attractions like mountains or waterfalls, trying local food and drink, exploring Indigenous culture, hiking or walking in nature and viewing wildlife represent some of the top activities that Chinese leisure travellers want to do while on holiday.
78% of Chinese leisure trips to Canada continue to be booked as part of an organized group travel package, with more than half of these being done online via a travel agent or tour operator.
Market Reports
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in China from our annual Global Tourism Watch study in 2017.
Market Profile
A comprehensive report providing in-depth insights into the tourism market in China and recommendations for marketing.
Market Highlights
A brief, at-a-glance summary of key facts on travellers from China.
Find more reports
Still looking for more? Find past reports in the archive.
Consumer Campaigns
An epic motorcycle adventure across Canada with Ryan Pyle and Lu Fei. The series was broadcast inside China and averaged over 4 million views per episode across 23 episodes.
