Market Background

Canada welcomed a record 737,000 Chinese tourists in 2018, surpassing the 700K mark for the first time and doubling the number of annual travellers since 2013, with an average annual growth rate of 16%.

China was Canada's largest source of tourist arrivals from the Asia-Pacific region and Destination Canada’s second largest long-haul market, and largest for spend, in 2018. Travelling mostly during the peak travel months of July and August, they also report high interest in visiting in the fall. Chinese tourists spend on average about $2,850 per trip to Canada, staying for around 30 nights.

Seeing natural attractions like mountains or waterfalls, trying local food and drink, exploring Indigenous culture, hiking or walking in nature and viewing wildlife represent some of the top activities that Chinese leisure travellers want to do while on holiday.

78% of Chinese leisure trips to Canada continue to be booked as part of an organized group travel package, with more than half of these being done online via a travel agent or tour operator.

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in China from our annual Global Tourism Watch study in 2018.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in China and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from China.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports


An epic motorcycle adventure across Canada with Ryan Pyle and Lu Fei. The series was broadcast inside China and averaged over 4 million views per episode across 23 episodes.

On the Road Campaign - Keep Exploring
Contacts & Events
Destination Canada
Suite 521 – 524, South Tower, Kerry Center
1 Guanghua Lu, Chaoyang District
Beijing 100020
Wei Li
Regional Managing Director, Asia Pacific & Managing Director, China
T +86 (10) 8529 9066-33
Michelle Yan
Travel Trade Manager


This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.