At Destination Canada, we believe that tourism enhances the quality of life of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.
Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, United Kingdom and the United States. In addition, our Business Events team leverage in-depth global market analysis to target international clusters aligned with Canada's priority economic sectors.
Destination Canada is a Crown corporation wholly owned by the Government of Canada.
Together, we create the next era of travel, inspiring those with glowing hearts to fall in love with Canada.
We believe in the expertise of our people and deepen trust with our partners by holding ourselves to the highest standards for our actions and results.
STRIVE TO LEARN
We challenge ourselves and each other to go beyond the status quo. Every day, we strive to maximize learning and embrace better ways of thinking and doing.
Our shared passion and pride for Canada inspires and engages others. Our collective commitment strengthens the Canadian tourism sector.
COLLABORATE TO SUCCEED
Our achievements are the result of the diverse perspectives, experiences and contributions of our team and partners. As inclusive leaders, we listen and learn from each other because open collaboration always makes the work better.
We approach our work with courage and curiosity. Leading the industry, we identify competitive advantage through an informed and creative approach that charts an ambitious path for others to follow.