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Who We Are

Destination Canada markets Canada internationally.  Our mission is to grow Canada’s tourism export revenues and support our industry partners.

Destination Canada is a Crown corporation wholly owned by the Government of Canada. We use data-driven marketing strategies to stimulate international demand and tourism export revenue for Canada in 10 countries: Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA.

Our campaigns are targeted to reflect individual market conditions and traveller interests. In collaboration with our tourism industry partners, we promote Canada internationally as a premier four-season tourism destination.

We are a leader in industry knowledge, and provide intelligence, tools, and insights to our partners—equipping them to optimize their business and maximize their reach.


Board of Directors angle down

David Goldstein
David F. Goldstein President and CEO LinkedIn

David took our helm in December 2014 after leading the Tourism Industry Association of Canada. He works with industry leaders across Canada to market Brand Canada globally.

Ben Cowan-Dewar
Ben Cowan-Dewar Chairperson of the Board of Directors LinkedIn

Ben is the owner of Cabot Links golf course, and a tourism entrepreneur. A past Chair of the Board for Nova Scotia Tourism, he is a member of the Board of The Golf Canada Foundation and the Young Presidents Organization.

Patti Balsillie
Patti Balsillie Management Consultant LinkedIn

Patti brings over 20 years of experience in governance and development for the private and non-profit sectors in Canada’s North.  Tourism planning for UNESCO sites, First Nation Traditional Territories, niche feasibility and more comprise Patti’s expertise.

Randy Garfield
Randy Garfield Former Executive, Disney Destinations LinkedIn

Randy brings over 40 years of tourism experience, with an award-winning career at Disney Destinations where he was Executive Vice-President of Worldwide Sales and Travel Operations.

Monique Gomel
Monique Gomel Vice-President, Global Marketing and Communications, Rocky Mountaineer LinkedIn

Monique brings 20+ years of global marketing leadership experience across various sectors, including tourism. In addition to her role at Rocky Mountaineer, Monique also sits on several tourism boards.

John Knubley
John Knubley Deputy Minister at Innovation, Science and Economic Development LinkedIn

Mr. Knubley brings over 30 years of experience in public service and currently champions Canada’s mission to foster a growing, competitive and knowledge-based economy.

Pat Macdonald
Pat Macdonald Co-founder & CEO, Old Tomorrow Ltd. LinkedIn

Pat has extensive experience in tourism and culture and held senior leadership roles for the St. Lawrence Parks Commission, YTV, CN Tower and Canada’s Wonderland, and served as Ontario's Assistant Deputy Minister for Economic Development and Trade.

Dragan Matovic
Dragan Matovic Chairman and CEO, Halex Capital Inc. LinkedIn

Dragan has a background in economics and marketing and is an expert in real-estate development of tourism-related properties, including hotels and resorts.

Danielle Poudrette
Danielle Poudrette Executive Advisor, DMVP Solutions LinkedIn

Danielle brings over 25 years of marketing and business improvement experience as a former Air Canada executive and a consultant for tourism-related businesses.

Stan Cook
Stan Cook Owner and President, Stan Cook Sea Kayak Adventures LinkedIn

Stan is a strong advocate for tourism, chairing various boards including as founding chair for the Adventure Tourism Association of Newfoundland, the Newfoundland and Labrador Tourism Board and Atlantic Canada Tourism.

Julie Canning
Julie Canning Owner and Entrepreneur, Banff Trail Riders LinkedIn

Julie is an owner and entrepreneur at Banff Trail Riders. Passionate about the Canadian tourism industry and Canada’s National Parks, Julie is a torch bearer for women in tourism and a champion for small and medium sized businesses which form the cornerstone of tourism in Canada.

David Goldstein
David F. Goldstein President and CEO LinkedIn

David took our helm in December 2014 after leading the Tourism Industry Association of Canada. He works with industry leaders across Canada to market Brand Canada globally.

John Mamela
Jon Mamela Chief Marketing Officer LinkedIn
Jon brings much experience launching and building global brands, driving innovation and accelerating revenue growth through multi-channel strategies.
Anwar Chaudhry
Anwar Chaudhry Senior Vice President, Finance and Risk Management and Chief Financial Officer LinkedIn

Anwar brings a strong public and private sector financial background, having held senior roles at Pacific Northern Gas Ltd., BC Transit and ICBC.

Emmanuelle Legault
Emmanuelle Legault Vice-President, International LinkedIn

Coming from Tourisme Montréal, Emmanuelle brings over 15 years of experience in developing business-to-business and business-to-consumer digital solutions and competitive advantage.

Sarah Sidhu
Sarah Sidhu General Counsel and Corporate Secretary LinkedIn

Experienced in private and public sectors, Sarah brings expertise in corporate finance, negotiation, intellectual property, governance issues and risk management.

David Robinson
David Robinson Vice-President, Strategy and Stakeholder Relations LinkedIn
With over 25 years in the public and private sectors, from 2001 to 2010 Dave led preparations for the Vancouver 2010 Winter Games-Canada’s Games.
Gloria Loree
Gloria Loree Vice-President, Global Marketing LinkedIn

A proud storyteller for Canada, Gloria’s 20+ years of experience in marketing and communications includes working in tourism, the arts and journalism. 


Corporate Plan Summary 2018-2022
Quarterly Financial Report