Destination Canada is the marketing and research organization responsible for producing regular data, market intelligence and industry analysis to help businesses market to, historically, international travellers so we can grow Canada’s tourism sector and the visitor economy. We’ve pivoted our focus to marketing domestic travel to Canadians to make sure we can continue to support Canada’s tourism sector.
Our mission continues to unite and empower Canada’s tourism leaders through compelling research, strategy and storytelling to drive the visitor economy.
Destination Canada is a Crown corporation wholly owned by the Government of Canada. Our campaigns are targeted to reflect individual market conditions and traveller interests. In collaboration with our tourism industry partners, we promote Canada as a premier four-season tourism destination.
Together, we create the next era of travel, inspiring those with glowing hearts to fall in love with Canada.
We believe in the expertise of our people and deepen trust with our partners by holding ourselves to the highest standards for our actions and results.
STRIVE TO LEARN
We challenge ourselves and each other to go beyond the status quo. Every day, we strive to maximize learning and embrace better ways of thinking and doing.
Our shared passion and pride for Canada inspires and engages others. Our collective commitment strengthens the Canadian tourism sector.
COLLABORATE TO SUCCEED
Our achievements are the result of the diverse perspectives, experiences and contributions of our team and partners. As inclusive leaders, we listen and learn from each other because open collaboration always makes the work better.
We approach our work with courage and curiosity. Leading the industry, we identify competitive advantage through an informed and creative approach that charts an ambitious path for others to follow.