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Destination Canada

Destination Canada markets Canada internationally.  Our mission is to grow Canada’s tourism export revenues and support our industry partners.

Destination Canada is a Crown corporation wholly owned by the Government of Canada. We use data-driven marketing strategies to stimulate international demand and tourism export revenue for Canada in 11 countries: Australia, Brazil, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA.

Our campaigns are targeted to reflect individual market conditions and traveller interests. In collaboration with our tourism industry partners, we promote Canada internationally as a premier four-season tourism destination.

 

We are a leader in industry knowledge, and provide intelligence, tools, and insights to our partners—equipping them to optimize their business and maximize their reach.

Leadership

Board of Directors angle down

David Goldstein
David Goldstein President & CEO LinkedIn

David took our helm in December 2014 after leading the Tourism Industry Association of Canada. He works with industry leaders across Canada to market Brand Canada globally.

Mr. Cowan-Dewar
Ben Cowan-Dewar Chairperson of the Board of Directors LinkedIn

Mr. Cowan-Dewar is the owner of Cabot Links golf course, and a tourism entrepreneur. A past Chair of the Board for Nova Scotia Tourism, he is a member of the Board of The Golf Canada Foundation and the Young Presidents Organization.

Scott Allison
Scott Allison Vice Chair of the Board of Directors
Mr. Allison has extensive experience in hospitality and tourism marketing and consulting in Canada and the US, and serves on several tourism-related boards and committees.
Nora M. Duke
Nora M. Duke EVP, Corporate Services and Chief Human Resources Officer, Fortis Inc. LinkedIn
Ms. Duke has extensive experience in the energy sector, specializing recently in human resources strategy. She is a member of several boards across Canada.
Michael Hannan
Michael Hannan President, H2 Hotels and Resorts LinkedIn

Mr. Hannan has over 18 years of travel and senior-level executive experience, as well as experience in finance and corporate accounting. He is also a Tourism Industry Association of Canada board member.

John Knubley
John Knubley Deputy Minister at Industry Canada LinkedIn

Mr. Knubley brings over 30 years of experience in public service and currently champions Canada’s mission to foster a growing, competitive and knowledge-based economy.

Dragan Matovic
Dragan Matovic Chairman and CEO, Halex Capital Inc. LinkedIn

Mr. Matovic has a background in economics and marketing and is an expert in real-estate development of tourism-related properties, including hotels and resorts.

Robert Jacques Mercure
Robert Jacques Mercure General Manager, Fairmont Le Château Frontenac LinkedIn

Mr. Mercure has extensive experience in the hotel industry, including management positions with Fairmont and Sheraton. He serves on a number of tourism-related boards in Québec.

Danielle Poudrette
Danielle Poudrette Executive Advisor, DMVP Solutions LinkedIn
Ms. Poudrette brings over 25 years of marketing and business improvement experience as a former Air Canada executive and a consultant for tourism-related businesses.
Rita Tsang
Rita Tsang Owner, Chair and CEO, Tour East Group
Ms. Tsang is a bridge-builder between Canada and Asia and brings extensive business experience in travel, culture and community development.
David Goldstein
David Goldstein President & CEO LinkedIn

David took our helm in December 2014 after leading the Tourism Industry Association of Canada. He works with industry leaders across Canada to market Brand Canada globally.

John Mamela
Jon Mamela Chief Marketing Officer LinkedIn
Jon brings much experience launching and building global brands, driving innovation and accelerating revenue growth through multi-channel strategies.
André Joannette
André Joannette Chief Financial Officer (CFO) and Vice-President, Finance & Operations
André brings a strong public service financial background, having held senior roles at Veterans Affairs Canada and the Canada Border Services Agency.
Emmanuelle Legault
Emmanuelle Legault Vice-President, International LinkedIn

Coming from Tourisme Montréal, Emmanuelle brings over 15 years of experience in developing business-to-business and business-to-consumer digital solutions and competitive advantage.

Sarah Sidhu
Sarah Sidhu General Counsel and Corporate Secretary LinkedIn

Experienced in private and public sectors, Sarah brings expertise in corporate finance, negotiation, intellectual property, governance issues and risk management.

David Robinson
David Robinson Vice-President, Strategy and Stakeholder Relations LinkedIn
With over 25 years in the public and private sectors, from 2001 to 2010 Dave led preparations for the Vancouver 2010 Winter Games-Canada’s Games.

Publications