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Study Overview

Our Global Tourism Watch provides consumer-based intelligence on 10 markets around the world, and in Canada.

The overall objectives of this study is to:

  • Monitor awareness, travel intentions, and other key market indicators for Canada
  • Assess perceptions of Canada and track brand performance against key competitors
  • Identify the general experiences sought by travellers, assess Canada’s competitive positioning on key products and identify growth opportunities;
  • Identify motivators and barriers for travel to Canada; and,
  • Explore the role of advocacy in the tourism context.