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Tourism In Canada

Destination Canada produces regular data, market intelligence and industry analysis to help businesses market to international travellers and grow Canada’s tourism industry.

Most reports are updated monthly, quarterly or annually depending on the report type. Ad hoc reports, such as information on sectors are published as updated information is available. Stay up-to-date by subscribing to Destination Canada News.

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The Data Collective is now live!

A centralised, secure, and accessible platform providing relevant and timely tourism data, the Data Collective will deliver an innovative solution to tourism data challenges.

Destination Canada is proud to partner with Statistics Canada | Statistique Canada and Innovation, Science and Economic Development Canada to bring this transformative resource to life.

Learn more here


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Featured reports



Tourism Snapshot

Quarterly Tourism Snapshot - Q4 2023, an ongoing monitor of the performance of Canada's tourism sector.

Download Quarterly Snapshot

tourism outlook - fall 2023

Tourism Outlook

Read the full report to learn about travel demand, key recovery drivers and several forecast scenarios.  

Download full report

Financial Times Longitude


Laws of Attraction for High-Value Guests

  • Destination Canada partnered with FT Longitude, the respected research arm of the Financial Times, to conduct qualitative and quantitative research with travel trade professionals on the global high-end travel market.
  • This research and the associated report summarizes key learnings and recommendations to help Canadian businesses and destinations better attract high value guests in this highly competitive market.


Learn More

Laws of Attraction for High-Value Guests

Total International Arrivals to Canada


Tourism in Canada Reports


Industry Sectors

Learn more about Canada's tourism industry sectors.

View Industry Sectors


Market Insights

Still looking for more? Get insights by market.

View Market Insights