Destination Canada Brand Guidelines
Brand Canada Library
Canada’s Best Year Ever
What is Explorer Quotient?
The Explorer Quotient Toolkit provides tourism businesses with valuable insights into why and how different people like to travel.
Explorer Quotient goes beyond traditional market research of defining people. It looks deeper at individuals’ personal beliefs, social values and views of the world to learn exactly why different types of travellers seek out entirely different travel experiences.
How to Implement Explorer Quotient
The Explorer Quotient Toolkit guides users step-by-step through each of the six modules with a series of worksheets and practical examples.
Learn about Explorer Quotient and how to implement the program by developing a strategic plan with an Explorer Quotient authorized trainer or receiving consulting services from a Provincial Marketing Organization (PMO) or Destination Marketing Organization (DMO).
Explorer Quotient authorized trainers (EQATs) are licensed individuals with marketing or tourism experience who teach or coach Explorer Quotient methods. They can be found on this list.
Tourism New Brunswick
Explorer Quotient Resources
Here are some tools to get you on your way to more fully understanding Explorer Quotient. This is just a taste of what is available. Many more resources are available if you choose to pursue Explorer Quotient and gain an advantage in the competitive global travel market.