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Canada. For Glowing Hearts. Brand Playbook
Canada. For Glowing Hearts. Brand Playbook
Brand Canada Library
Corporate Plan 2019 - 2023
Corporate Plan 2019 - 2023
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Canada. For Glowing Hearts. More than travelling.
Canada. For Glowing Hearts. More than travelling.

Explorer Quotient

What is Explorer Quotient?

The Explorer Quotient Toolkit provides tourism businesses with valuable insights into why and how different people like to travel.

Explorer Quotient goes beyond traditional market research of defining people. It looks deeper at individuals’ personal beliefs, social values and views of the world to learn exactly why different types of travellers seek out entirely different travel experiences.


Explorer Quotient

How to Implement Explorer Quotient

The Explorer Quotient Toolkit guides users step-by-step through each of the six modules with a series of worksheets and practical examples.

Learn about Explorer Quotient and how to implement the program by developing a strategic plan with an Explorer Quotient authorized trainer or receiving consulting services from a Provincial Marketing Organization (PMO) or Destination Marketing Organization (DMO).

Explorer Quotient authorized trainers (EQATs) are licensed individuals with marketing or tourism experience who teach or coach Explorer Quotient methods. They can be found on this list.

Explorer Quotient authorized trainers

Explorer Quotient in Action

Share the experiences of some of Explorer Quotient's success stories and learn how they transformed a world of explorers into some of their best customers.

Travel Alberta
Tourism New Brunswick
Tourism Yukon
Travel Manitoba

Explorer Quotient Resources

Here are some tools to get you on your way to more fully understanding Explorer Quotient. This is just a taste of what is available. Many more resources are available if you choose to pursue Explorer Quotient and gain an advantage in the competitive global travel market.