Destination Canada & Tourism HR Canada Partner to Improve Tourism Workforce Data
Destination Canada & Tourism HR Canada Partner to Improve Tourism Workforce Data
Destination Canada & Tourism HR Canada Partner to Improve Tourism Workforce Data
Vancouver, BC – The Canadian Tourism Data Collective provides decision makers and tourism businesses across the sector with timely, robust and actionable insights to drive data-driven decision making and fuel the growth of the sector both in their communities and nationwide.
Through an ongoing partnership with Destination Canada and the Data Collective, Tourism HR Canada has provided key workforce and labour market insights which are pivotal in decision-making for both public and private stakeholders and in ensuring a comprehensive understanding of the relationship between the tourism sector, the Canadian workforce and the economy.
Destination Canada & Tourism HR Canada Partner to Improve Tourism Workforce Data
Vancouver, BC – The Canadian Tourism Data Collective provides decision makers and tourism businesses across the sector with timely, robust and actionable insights to drive data-driven decision making and fuel the growth of the sector both in their communities and nationwide.
Through an ongoing partnership with Destination Canada and the Data Collective, Tourism HR Canada has provided key workforce and labour market insights which are pivotal in decision-making for both public and private stakeholders and in ensuring a comprehensive understanding of the relationship between the tourism sector, the Canadian workforce and the economy.
A new Memorandum of Understanding between Destination Canada and Tourism HR Canada seeks to:
- Grow the sector and improve Canada’s competitiveness
- Strengthen both organisations’ longstanding collaboration on data collection and sharing
- Expand the depth and breadth of workforce insights to showcase tourism as a viable, long-term career path, with opportunities across diverse sub-sectors and beyond entry-level, and scope for career advancement
- Enhance public access to workforce data via the Data Collective, to deepen understanding of tourism employment as critical to vibrant local communities and economies
- Facilitate evidence-driven policy and planning, by empowering decision makers to implement policies and practices to build and support a thriving, future-ready tourism workforce
The Data Collective facilitates the collecting and sharing of critical tourism data from a range of key industry sources including Statistics Canada, Innovation, Science and Economic Development Canada, the Indigenous Tourism Association of Canada, Hotel Association of Canada, Tourism Industry Association of Canada and Tourism HR Canada.
“People are at the heart of the tourism industry and a skilled and productive workforce is integral to the success of the sector. Tourism accounts for one in 10 jobs in Canada, supporting two million households from coast to coast to coast.
Our recently launched Tourism's Wealth & Wellbeing Index redefines how we measure tourism’s success, and employment is one of the key indicators. To grow our sector and remain resilient, we need deep workforce data to understand the labour force, the quantity and quality of our jobs and any changing dynamics. This enhanced partnership will provide the industry with the reliable and timely workforce and economic insights needed to drive informed decision-making," said Marsha Walden, President & CEO of Destination Canada.
“A vibrant, competitive tourism sector is powered by the talented, welcoming professionals who provide memorable experiences for visitors,” stated Philip Mondor, President and CEO of Tourism HR Canada. “To continue to provide trusted guidance and valuable resources to all those who play a part in growing this workforce, we need accurate, timely data on a multitude of influencing factors. This partnership with Destination Canada reinforces our shared commitment to deepening workforce insights, enhancing data accessibility, and supporting evidence-based decisions. By strengthening our collaboration, we are not only advancing the long-term sustainability of tourism, but also showcasing its significant economic impact and its rewarding employment opportunities. Together, we are securing a more resilient, future-ready tourism sector in Canada.”