Launched in 2023, Destination Canada’s Tourism Corridor Strategy Program aims to strengthen Canada’s global competitiveness by supporting the development of interconnected tourism corridors that drive long-term destination development across the country.

We are pleased to share an update on the 2024/25 corridor work, including summaries of projects identified through this initiative and the continued momentum behind tourism development across Canada’s regions.

Across the four tourism corridors, 60 projects have been identified that represent promising opportunities to advance tourism experiences, infrastructure, and capacity in communities across the country. These projects span a diverse range of tourism offerings—including:

• Nature-based experiences,
• Cultural tourism,
• Wellness,
• Agritourism,
• Accommodations,
• Enabling infrastructure—that could help propel tourism growth and enhance the visitor experience in their regions.

The projects highlighted in this update are intended to showcase opportunities for investment and collaboration that can support destination development and unlock future growth for Canada’s tourism sector. They are not funding announcements, but rather an overview of opportunities, projects seeking investment and partnerships to move forward.

Corridor governing bodies will now focus on advancing these opportunities by engaging partners, aligning resources, and attracting the investment needed to move these projects from vision to reality. Tourism Corridors play a key role in advancing Destination Canada’s 2030 goal to expand Canada’s tourism supply and experiences through coordinated investment, infrastructure, and corridor development; helping the country reach $160 billion in annual tourism revenue and become a Top-7 global destination by 2030. 

Reports are now available for:

Northern Sky Corridor – a ‘premier gateway’ 

• This corridor aims to position Edmonton as the premier gateway to Northern Alberta and the Northwest Territories, connecting urban hubs with remote northern destinations where rapidly growing global demand for “polar travel”—including the Aurora Borealis and Indigenous cultural experiences—often exceeds available supply. 
  
  

Cycle Ontario and Quebec Corridor – accelerating the cycling network

• This corridor is designed to position cycling as a catalyst for sustainable tourism growth, community development, and low-carbon mobility across Canada's two largest provinces. There is a significant opportunity to capture the rapidly expanding global demand for active, low-carbon vacations—a sector that already generates over $800 million in annual spending in Quebec alone.

Juan de Fuca Corridor – strengthening cross-border resilience

• As the first cross-border tourism corridor of its kind, this initiative offers a landmark opportunity to engage with Canada’s largest international market, the United States. By strengthening physical, cultural, and technological links across the international border, the strategy seeks to capture significant visitor spending while rebuilding relationships and fostering cross-border resilience.

Field to Fork Agritourism Corridor - an immersive network of Canadian cuisine

• The strategy aims to transform Canada’s Prairies into a world-class destination by bridging the gap between urban consumers, rural communities, and agricultural producers. By weaving together farms, First Nations, and towns from Saskatoon to Winnipeg, this corridor reimagines tourism not just as consumption, but as an immersive exploration of Canadian cuisine for visitors who are seeking authentic experiences and "slow travel" off the beaten path.

Together, these projects demonstrate a coordinated, place-based approach to building world-class tourism assets across Canada, while contributing to the wellbeing of local communities and the broader visitor economy.