The data is in and the picture is clear. The 2024 GDP infographic developed in collaboration with Statistics Canada, confirms that tourism delivers high growth and fast returns, offering one of Canada’s highest growth export opportunities.

In 2024, tourism was among the fastest growing sectors, contributing $50.8 billion to Canada’s GDP accounting for 1.8% of overall GDP. That’s a 3.6% growth rate (inflation adjusted) from the previous year and outpaces the national GDP growth rate of 1.7%. 
 

The data also shows that:

• Tourism export revenue is up 7% year on year (inflation adjusted). As Canada's second-largest services export, tourism continues to contribute more to GDP than some of the largest industrial sectors like mining or automotive manufacturing
• Tourism sustains more than 265,000 businesses in 5000 communities from coast to coast to coast
• The number of jobs generated by tourism in Canadian communities increased - 1 in 10 workers across the economy are supported by tourism industries
• Tourism activities generated $129.7 billion in revenues in 2024 - that’s $350 million per day and represents a 3.5% increase (inflation adjusted) from 2023.

In the next five years, the Canadian tourism sector is expected  to continue outpacing the Canadian economy, in line with the goals outlined in Destination Canada’s 2030 strategy.

Learn more about tourism's contribution to Canada (2024), in the full infographic now available on the award-winning Canadian Tourism Data Collective.
 

Learn more about the value of travel and tourism in Canada.

To book interviews or for more information, please contact: Nicole Clark mediarelations@DestinationCanada.com

About Destination Canada ​​

At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.

​Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. In addition, our Business Events team leverage in-depth global market analysis to target international clusters aligned with Canada's priority economic sectors.

​Destination Canada is a Crown corporation wholly owned by the Government of Canada.

www.destinationcanada.com