We extend our heartfelt thanks to Marsha Walden, our President and CEO, as she retires from Destination Canada and embarks on the next chapter of life with an agenda focused on family, friends, and fun.

Marsha joined the organization in 2020 during one of the most challenging periods in the history of Canada's tourism industry and subsequently navigated through an everchanging environment of global uncertainty. She led Destination Canada and our partners in a bold and inspired path forward through recovery, ultimately positioning Canada's visitor economy for greater resilience, improved competitiveness, and the record-breaking growth our sector is now experiencing. 

Under Marsha's leadership, Destination Canada launched its 2030 strategy, developed a new global brand platform and go-to-market strategy, introduced the Canadian Tourism Data Collective, created strategies for investment attraction and destination development, and built foundations for an AI future. For every $1 invested in Destination Canada by the federal government, the organization has generated $24 in returns for Canadians.  Her vision, leadership and unwavering commitment have strengthened our industry’s competitiveness and elevated Canada as a leisure travel and business events destination.

Thank you, Marsha, for your extraordinary contributions to Canadian tourism. We wish you all the best in your retirement.

As we look ahead, Destination Canada’s Board of Directors is pleased to announce that Meaghan Ferrigno has been appointed Interim President and CEO, effective July 1, 2026. As our Chief Financial Officer and Chief Data & Analytics Officer, Meaghan is an accomplished executive leader who will provide continuity as the organization continues working with partners to strengthen our sector’s global competitiveness and build local economies across Canada.

Destination Canada is a Crown corporation wholly owned by the Government of Canada.

Appointments to federal public organizations, including Destination Canada, are made by the Governor in Council. Additional information about Governor in Council appointments is available on the Governor in Council Appointments website.