Marketing Tips & Tricks

This video series is designed to help Canadian tourism business get the most out of their marketing efforts, reach travellers and remain competitive. The quick tutorials feature Destination Canada team members sharing their expertise. The episodes will be released and posted below over the coming weeks. If there is a topic you’d like to see covered in future, please let us know.


Episode 1: Creating Video for YouTube

Learn how to get creative with YouTube videos. This short guide will help you maximize your screen time with the audience in mind, focusing on storytelling, production, branding and more.


Episode 2: On Page SEO

Demystify on-page search engine optimization and improve your organic search ranking with tips from Destination Canada’s Meghan Chapman. This short guide, second in our series, is geared towards making on-page SEO part of your daily strategy and will help you amplify your content in a few simple steps.