Tourism In Canada
Destination Canada produces regular data, market intelligence and industry analysis to help businesses market to international travellers and grow Canada’s tourism industry.
Most reports are updated monthly, quarterly or annually depending on the report type. Ad hoc reports, such as information on sectors are published as updated information is available. Stay up-to-date by subscribing to Destination Canada News.
Quarterly Tourism Snapshot - Q1 2023, an ongoing monitor of the performance of Canada's tourism sector.
Read the full report to learn about travel demand, key recovery drivers and several forecast scenarios.
Tourism's Big Shift
The report identifies the key trends that will have the greatest impact on Canada’s travel and tourism industry in the next one to three years.
Financial Times Longitude
Laws of Attraction for High-Value Guests
- Destination Canada partnered with FT Longitude, the respected research arm of the Financial Times, to conduct qualitative and quantitative research with travel trade professionals on the global high-end travel market.
- This research and the associated report summarizes key learnings and recommendations to help Canadian businesses and destinations better attract high value guests in this highly competitive market.