Research
Tourism In Canada
Destination Canada produces regular data, market intelligence and industry analysis to help businesses market to international travellers and grow Canada’s tourism industry.
Most reports are updated monthly, quarterly or annually depending on the report type. Ad hoc reports, such as information on sectors are published as updated information is available. Stay up-to-date by subscribing to Destination Canada News.
Featured reports
Tourism Snapshot
Quarterly Tourism Snapshot - Q1 2023, an ongoing monitor of the performance of Canada's tourism sector.
Tourism Outlook
Read the full report to learn about travel demand, key recovery drivers and several forecast scenarios.
Tourism's Big Shift
The report identifies the key trends that will have the greatest impact on Canada’s travel and tourism industry in the next one to three years.
Financial Times Longitude
Laws of Attraction for High-Value Guests
- Destination Canada partnered with FT Longitude, the respected research arm of the Financial Times, to conduct qualitative and quantitative research with travel trade professionals on the global high-end travel market.
- This research and the associated report summarizes key learnings and recommendations to help Canadian businesses and destinations better attract high value guests in this highly competitive market.
Total International Arrivals to Canada
Tourism in Canada Reports
Overnight Arrivals Infographics
Monthly and annual research infographics covering basic statistics on the state of tourism in Canada.
Tourism Spend in Canada
Quarterly foreign spend data covering 20 tourism regions and six spend categories.
National Tourism Indicators
Short summary report outlining the tourism industry's contribution to Canada's economy through jobs, GDP and tourism spending.
Tourism Fact Sheet
This document outlines key tourism facts and provides an overview of the impact of tourism on the Canadian economy.
