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Signature Experiences

Signature Experiences

Destination Canada’s Canadian Signature Experiences (CSE) are a collection of once-in-a-lifetime travel experiences found only in Canada.

Experiences are the new ‘currency’ that differentiates tourism businesses and destinations around the world. They are expanding the ways travellers can engage with people, places and cultures. Highlighting some of the country’s most innovative products for international visitors, CSEs show the world what Canada’s tourism brand is all about.

Program Highlights

  • The CSE collection helps eligible tourism businesses promote their product internationally.
  • The program makes it easier for the travel trade industry to sell more of Canada. Media can leverage the collection to find a rich array of story ideas and resources to share with their audiences.
  • There are currently over 200 Canadian Signature Experiences, representative of all provinces and territories, in the collection.


Businesses that want to become part of the Canadian Signature Experiences collection need to apply through their Provincial Marketing Organization (PMO). The PMO conducts a full evaluation of the applications and submits their recommendation to Destination Canada for review. There is no cost to apply.