Canada Emerges as a Sustainable Event Leader

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Canada Emerges as a Sustainable Event Leader Through Destination Canada Business Event Sustainability Plan

Following the annual benchmarking process, Canada's concentration of Global Destination Sustainability Index destinations is now the highest in the world.

VANCOUVER, BC, CANADA (Oct. 5, 2023) - Destination Canada is pleased to share that following the release of the 2023 annual Global Destination Sustainability-Index (GDS-Index) benchmarking results, there are now 20 Canadian destinations participating in the Index, representing the highest national concentration of GDS-Index destinations globally.

Achieved in collaboration with the 16 Canadian cities already participating in Destination Canada’s Canadian Business Event Sustainability Plan, this milestone not only speaks to their commitment to be sustainable hosts for international events but signals the beginning of the final phase of the Plan.

The GDS-Index is the world's leading sustainability performance program for urban tourism and events destinations around the world. Used by over 100 cities globally, the GDS-Index benchmarks and improves the sustainability performance and strategies of the municipality, its tourism supply chain, and the destination management organization.

"Participation in the GDS-Index by 20 business event destinations across Canada is the highest of any country in the world. It shows our sector’s commitment to meaningful, long-term transformation that really matters. The GDS-Index will help track where our destinations are currently on their sustainability journey, and how to improve from there,” says Marsha Walden, President and CEO, Destination Canada. “Understanding the results of the Index is just the beginning of an incredible movement to host exemplary events in Canada.”

“The GDS-Movement envisions thriving destinations and communities activated by regenerative tourism and events.” says Global Destination Sustainability Movement’s Chief Changemaker and CEO, Guy Bigwood. “With so many Canadian destinations committed to using the GDS-Index and to improving their destinations sustainability practices, clients looking at Canada to host their event won’t be confined in where they want to go. Instead, they’ll be able to choose and work with destinations who are in action and can help them organise events which can regenerate their organisations, society and nature."

Launched in the spring of 2022, Destination Canada’s Canadian Business Event Sustainability Plan is a first-of-its-kind national program aimed at improving the economic, socio-cultural, and environmental sustainability practices of business events hosted in Canada. There are currently 16 cities participating in the Plan:

  • Banff Lake Louise
  • Calgary
  • Edmonton
  • Halifax
  • Kelowna
  • Montreal
  • Niagara Falls
  • Ottawa
  • Charlottetown
  • Quebec City
  • Saskatoon
  • St. John's
  • Toronto
  • Vancouver
  • Victoria
  • Winnipeg

Recent Business Event Sustainability Advancements:

In March of 2023, Victoria – the first carbon-neutral Destination Management Organization in North America – broke new ground again when it became the first urban destination in North America to earn the Responsible Tourism Institute’s coveted biosphere certification that recognizes commitment to environmental sustainability, cultural diversity, equity and social responsibility.

The Shaw Centre in downtown Ottawa is always thinking about the future with their Leave a Legacy program. The Shaw Centre’s team identifies opportunities to donate anything left over, whether non-perishable food, obsolete marketing collateral, promotional items, furniture, displays, carpets, or anything else to the local Ottawa community with volunteer assistance from local partners. The Shaw Centre looks after all the arrangements to ensure your donations go where they matter most.

The Community Impact Program is a unique initiative that allows organizations to purchase prepaid co-invested cards for their clients to support local businesses and charities such as the Biosphere Institute of the Bow Valley, Banff Pride Society, and many other non-profits. The program was recently shortlisted for the GDS Innovation Award.

“When we reached out to start the program in 2022, I was hoping to have about 10-12 destinations across Canada join us. In the end, we had 16 destinations join the Plan – and that’s really exciting," adds Virginie De Visscher, Acting Executive Director, Business Events, at Destination Canada. "This plan is meant to inspire and drive change within our destinations — helping them take concrete action to be better stewards of sustainable business events and create an environment of change within their destinations. The results of the GDS-Index will be paramount to continued forward momentum and continuous sustainability improvements.”

Earlier this year, the Canadian Business Event Sustainability Plan was named the winner of the 2023 IMEX-EIC Innovation in Sustainability Award, acknowledging Destination Canada’s commitment to driving sustainability and innovation. When the Canadian Business Event Sustainability Plan is complete, the 16 participating destinations will have a complete inventory of the sustainability programs available across the country. This inventory will inform the turnkey economic, socio-cultural, and environmental sustainability solutions provided to global clients, empowering them to take action and understand how Canadian host cities can help them meet their own sustainability goals.

For more information, interviews or image requests, please contact Destination Canada Media Relations at

About Destination Canada

At Destination Canada, we believe that tourism enhances the quality of life of Canadians and enriches the lives of visitors. We believe that Canada's diversity, its greatest asset, is also what touches travelers' hearts most deeply.

Our mission is to influence supply, and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. In addition, our Business Events team leverages in-depth global market analysis to target international clusters aligned with Canada's priority economic sectors.

Our work in destination development ensures that we are able to sustain a premier four-season tourism economy that is regenerative in nature — supporting our economy and the environment.

Destination Canada's Business Events team is charged with growing Canada's share of international business events by promoting the country's unique meeting, convention, and incentive event possibilities. By driving awareness of Canada's leading economic strengths and how local knowledge capital can elevate business events, Destination Canada's Business Events team helps international organizations meet with purpose in Canada.

Destination Canada is a Crown corporation wholly owned by the Government of Canada.

SOURCE Destination Canada