With 792,000 arrivals in 2018, the United Kingdom held the top spot as Destination Canada’s largest long-haul market.
Over the first nine months of 2018, in spite of a slight decline in total arrivals, United Kingdom leisure trips to Canada reached a five-year high.
Tourists from the UK on average spend close to $1,500 per trip and stay for around 12 nights. UK leisure travellers enjoy trying local food and drink, experiencing nature-based experiences, seeing historical or world heritage sites and exploring Indigenous culture while on holiday.
An increasing proportion of UK leisure travellers to Canada are booking organized group travel packages through a travel agent or tour operator, up from 34% of travellers in 2017 to 45% in 2018.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in the United Kingdom from our annual Global Tourism Watch study in 2018.
A comprehensive report providing in-depth insights into the tourism market in the United Kingdom and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from the United Kingdom.
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This campaign featured UK chef, John Quilter, as he took his followers on a culinary adventure across Canada, producing food & travel videos and exclusive content for The Guardian.