Laws of Attraction for High-Value Guests

With the global high-end travel market set to exceed $2.5 trillion in value by 2030, it is important that Canada’s tourism industry remain globally competitive and understand how to best attract high-value guests. Destination Canada partnered with FT Longitude, the research arm of the Financial Times, to conduct research on the high-end travel market.

• This research consisted of interviews and surveys with global Travel Trade Agents, Tour Operators, and Meetings / Conference Event Organizers who work with clients that spend over $1,300 CAD per day during travel.
• This new report delves into some important questions including, how has the definition of what high-value guests want shifted? What new motivations, trends and predictions does the travel industry need to know about? And how can it make the most of this market?
• The research also takes a localized view of how Canada is perceived in the minds of high-value guests.
• The findings reveal three laws of attraction the travel industry should leverage to connect with high-value guests and ensure that every trip is tailored to their needs.

To learn more, check out the full report, infographic and video below.