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Feet dangling off of a bridge, in view of Banff and Lake Louise
Banff / Lake Louise Tourism

Canada Specialist Program - United States & International

Canada Specialist Program - United States & International

The Canada Specialist Program is your gateway to building the knowledge and confidence to recommend and sell Canada’s diverse and meaningful experiences with your clients. Through a combination of training resources available through our travel agency partners, paired with virtual webinars, industry tradeshows, advisor communications, and collaborative initiatives with Team Canada partners, the program connects you with the insights and inspiration needed to bring a journey to  Canada to life for your clients. Whether you’re engaging with us in-market or accessing content and tools here, you’ll find flexible ways to stay informed and deepen your expertise. 

For additional support, we encourage you to connect with your in-market representative for guidance, itinerary recommendations, training opportunities, or access to marketing resources tailored to your needs.

Explore all Specialist Training Programs

Discover specialist training programs from destinations across Canada. Use the interactive map to explore by region and find the programs that best support your learning and sales goals.

You can also access additional national training opportunities, including the Rocky Mountaineer Training ProgramExternal Link Title and Air Canada ExpertsExternal Link Title to further expand your Canada expertise.

Contact Us

If you would like assistance, please contact your Travel Trade Manager who would be happy to help:

Jenn Burling
Travel Trade Manager, US
+1 604-360-2636