Research

Market Background

In 2016, US arrivals increased by 10% to reach 13.9 million, thanks to a strong US dollar and rebounding consumer confidence.

The US is Canada’s biggest source of visitors. In 2016, 13.9 million visiting Americans generated about 48% of Canada’s total international tourism revenue.

Overall arrivals from the US in 2016 were at their highest since 2005, with air arrivals, up 17% over 2015, representing an increasing share of arrivals. Despite low air capacity growth (3%), the 4.53 million air arrivals in 2016 were the highest on record.

Visitors from the US skew older, with visitors aged 55+ accounting for 48% of arrivals.

 

 

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in the US from our annual Global Tourism Watch study in 2015.

Global Tourism Watch

Connecting America

Application form to submit creative marketing proposals for co-investment through Destination Canada's Connecting America co-op marketing program.

Market Highlights

A brief, at-a-glance summary of key facts on travellers from the United States.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

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Opportunities
Campaigns

Consumer Campaigns

This campaign featured storytelling content to showcase the unexpected side of Canada. This approach integrated publishers and a multi-channel media strategy to inspire US travellers.

Contacts
Contacts
Destination Canada
800 - 1045 Howe Street
Vancouver, BC, Canada
V6Z 2A9
Contacts
Suzanne Reeves
Managing Director
Contacts
Kate Rogers
Media Contact
Events

Events

- Apr 11

Canada Media Marketplace

San Francisco, United States

Canada Media Marketplace is an annual event that brings together the best in US travel media with provincial/territorial and regional Canadian tourism organizations, major hotel properties, attractions and transportation companies to inspire great storytelling.

View Event Details