Over 830,000 UK travellers came to explore Canada in 2016, an increase of 17% over the previous year.
Direct air capacity from the UK supported an increase in arrivals, increasing by 13% over 2016, thanks largely to more seat availability between London-Gatwick and Toronto, Vancouver, Calgary, St. Johns, and Winnipeg.
In 2015, Ontario, followed by British Columbia and Alberta, were the most visited Canadian provinces, with the majority of UK travellers visiting between May and September.
Most recreational travellers from the UK were aged 55+ (42% of visitors), while 24% were Millennials (aged 20-34 years).
According to Destination Canada’s research, while UK travellers turned to the Internet first and foremost to plan their trip to Canada, 1 in 4 also consulted with a travel agent, in person.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in the UK from our annual Global Tourism Watch study in 2014.
A comprehensive report providing in-depth insights into the tourism market in the United Kingdom and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from the United Kingdom.
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This campaign featured UK chef, John Quilter, as he took his followers on a culinary adventure across Canada, producing food & travel videos and exclusive content for The Guardian.