Research

Market Background

Over 830,000 UK travellers came to explore Canada in 2016, an increase of 17% over the previous year.

Direct air capacity from the UK supported an increase in arrivals, increasing by 13% over 2016, thanks largely to more seat availability between London-Gatwick and Toronto, Vancouver, Calgary, St. Johns, and Winnipeg.

In 2015, Ontario, followed by British Columbia and Alberta, were the most visited Canadian provinces, with the majority of UK travellers visiting between May and September.

Most recreational travellers from the UK were aged 55+ (42% of visitors), while 24% were Millennials (aged 20-34 years).

According to Destination Canada’s research, while UK travellers turned to the Internet first and foremost to plan their trip to Canada, 1 in 4 also consulted with a travel agent, in person.

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in the UK from our annual Global Tourism Watch study in 2014.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in the United Kingdom and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from the United Kingdom.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports
Opportunities
Campaigns

Consumer Campaigns

This campaign featured UK chef, John Quilter, as he took his followers on a culinary adventure across Canada, producing food & travel videos and exclusive content for The Guardian.

Contacts
Contacts
Destination Canada
Contacts
Adam Hanmer
Manager, Travel Trade
Contacts
Nim Singh
Manager, Media & Public Relations
Events

Events

- Nov 08

World Travel Market London

London, United Kingdom

World Travel Market London is a vibrant must attend business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. It provides a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business.

View Event Details