South Korea’s positive economic outlook, increased air capacity and strong currency supported a 30% increase in travel to Canada in 2016 – the fasted year-over-year growth of all Destination Canada’s key markets.
Air capacity was a significant driver of arrivals to Canada in 2016, with a 38% increase supported by Air Canada and Korean Air flights to Vancouver and Toronto.
Pleasure travel to Canada has been trending upward for the last 5 years. As of 2015, pleasure travel made up 31% of all trips by South Koreans to Canada. The majority of these travellers sought experiences showcasing Canada’s unique natural and cultural offerings, engaging mostly in FIT travel.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in South Korea from our annual Global Tourism Watch study in 2014.
A comprehensive report providing in-depth insights into the tourism market in South Korea and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from South Korea.
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Celebrity content marketing campaign featuring South Korean personality Ji Jinhee and his travels around Vancouver and Vancouver Island, positioning British Columbia as an exciting travel destination.