South Korea’s positive economic outlook, increased air capacity and strong currency supported a 30% increase in travel to Canada in 2016 – the fasted year-over-year growth of all Destination Canada’s key markets.
Air capacity was a significant driver of arrivals to Canada in 2016, with a 38% increase supported by Air Canada and Korean Air flights to Vancouver and Toronto.
Pleasure travel to Canada has been trending upward for the last 5 years. As of 2015, pleasure travel made up 31% of all trips by South Koreans to Canada. The majority of these travellers sought experiences showcasing Canada’s unique natural and cultural offerings, engaging mostly in FIT travel.
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in South Korea from our annual Global Tourism Watch study in 2016.
A comprehensive report providing in-depth insights into the tourism market in South Korea and recommendations for marketing.
A brief, at-a-glance summary of key facts on travellers from South Korea.
Find more reports
Still looking for more? Find past reports in the archive.
Celebrity content marketing campaign featuring South Korean personality Ji Jinhee and his travels around Vancouver and Vancouver Island, positioning British Columbia as an exciting travel destination.
- Oct 18
Focus Canada Korea
Seoul, South Korea
Focus Canada in Korea is a tourism workshop event that will bring together Canadian partners with over 50 Korean tourism professionals over two days to promote Canadian destinations, tourism products and experiences. The event will also help you enhance your sales and business relationships with key trade partners in the Korean tourism industry through the networking events included in the program.To participate email our Partnership Team