Research

Market Background

South Korea’s positive economic outlook, increased air capacity and strong currency supported a 30% increase in travel to Canada in 2016 – the fasted year-over-year growth of all Destination Canada’s key markets.  

Air capacity was a significant driver of arrivals to Canada in 2016, with a 38% increase supported by Air Canada and Korean Air flights to Vancouver and Toronto.   

Pleasure travel to Canada has been trending upward for the last 5 years. As of 2015, pleasure travel made up 31% of all trips by South Koreans to Canada. The majority of these travellers sought experiences showcasing Canada’s unique natural and cultural offerings, engaging mostly in FIT travel.

 

Reports

Market Reports

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Opportunities
Campaigns

Consumer Campaigns

Celebrity content marketing campaign featuring South Korean personality Ji Jinhee and his travels around Vancouver and Vancouver Island, positioning British Columbia as an exciting travel destination.

Contacts
Contacts
AL Marketing & Communications
Suite 603, Doobee Bldg.11-3 Jeong-dong, Jung-gu, Seoul, Korea (100-120)
Contacts
Anna Lee
Managing Director | Media Contact
T +822-733-7708
Contacts
Stella Lee
Trade Director
T +822-733-7709
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.