Over 369,000 German travellers visited Canada in 2016, up 12% over 2015.
According to Destination Canada’s research, Canada is high up on Germans' consideration list for long haul destinations, currently ranking third (behind only the US and Thailand).
Airline seat capacity from Germany increased by 6% in 2016, and is set to increase a further 10% in 2017. Furthermore, the CAD compares more favourably than the USD, making Canada a better value for money option.
German travellers tend to plan their trips well in advance, with 40% doing this more than 4 months prior to booking.
In 2015, 38% of recreational German travellers to Canada were Millennials (aged 20-34 years old), while 30% were from Gen X (aged 35-54).
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An integrated YouTube and Instagram campaign that tapped into the talent of German photographer and YouTube influencer Benjamin Jaworskyj to share the beauty of Canada through his photography.