Research

Market Background

Despite Brazil’s weakening economy and depreciating currency, Brazilian arrivals to Canada grew by 2% in 2016, to 114,261 visitors.

Given that the World Trade Organization estimated a decrease in outbound travel of 30% from Brazil in 2016, for Canada to see growth in arrivals is a positive indication its arrivals is indicative of its attraction to Brazilians.

In 2015, Brazilians mainly visited Canada to see friends and family (38%), with 28% coming for pleasure & recreation. 64% of visits included a stop in Ontario, and 37% in Quebec.

Millennials comprised the bulk of both leisure (34%) and business (37%) travellers. Leisure travellers aged 20-44 constituted 47% of all visitors from Brazil.

 

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Brazil from our annual Global Tourism Watch study in 2015.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in Brazil and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Brazil.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports
Opportunities
Campaigns

Consumer Campaigns

This campaign profiled Toronto with a dedicated landing page on Brazil’s Keep Exploring site, featuring links to experiences, itineraries and packages, creating a connection between tour operators and consumer.

Contacts
Contacts
Vertebratta
Rua Pais Leme, nº 215 - sala 420 - Thera Faria Lima Office, 05424-150, Pinheiros, São Paulo - SP
Contacts
Sheila Nassar
Managing Director | Media Contact
T +55-11-2861-8298
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.