Research

Market Background

In 2016, Australian travellers spent the most of all Destination Canada’s markets on their trips to Canada, on average $2,765 per trip.

Arrivals grew 16% in 2016 to 333,437 visitors, setting a new peak for annual arrivals. This is expected to grow in 2017, as Destination Canada’s research shows that 38% intend on spending more on long haul international trips over the next 12 months.

In 2015, people aged 55+ and millennials accounted for 1/3 of all recreational visitors to Canada from Australia. The majority of visitors first arrive in British Columbia which, along with Alberta and Ontario, were the top provinces visited.  

While more Australians visit during the summer months, they also like to take advantage of our winter ski season.  

Reports

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Australia from our annual Global Tourism Watch study in 2014.

Global Tourism Watch

Market Profile

A comprehensive report providing in-depth insights into the tourism market in Australia and recommendations for marketing.

Market Profile

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Australia.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports
Opportunities
Campaigns

Consumer Campaigns

This campaign featured inspirational content on Canadian hidden gems in leading Australian lifestyle publications, including Gourmet Traveller and Australian Women’s Weekly.

Contacts
Contacts
DC & Associates Worldwide Sydney
Australia Suite 3, 48 to 50 Bayswater Street, Drummoyne, NSW   2047
Contacts
Donna Campbell
Managing Director
T +61-2-9819-7632
Contacts
Philippa Macken
Account Director, Media
T +61-2-9819-7632
Contacts
Nathan McLoughlin
Account Director, Trade
T +61-2-9819-7632
Events

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.