In 2016, Australian travellers spent the most of all Destination Canada’s markets on their trips to Canada, on average $2,765 per trip.
Arrivals grew 16% in 2016 to 333,437 visitors, setting a new peak for annual arrivals. This is expected to grow in 2017, as Destination Canada’s research shows that 38% intend on spending more on long haul international trips over the next 12 months.
In 2015, people aged 55+ and millennials accounted for 1/3 of all recreational visitors to Canada from Australia. The majority of visitors first arrive in British Columbia which, along with Alberta and Ontario, were the top provinces visited.
While more Australians visit during the summer months, they also like to take advantage of our winter ski season.
The majority of Australian recreational travellers to Canada have a “two-nation vacation”, with 74% arriving via the US in 2015.
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This campaign featured inspirational content on Canadian hidden gems in leading Australian lifestyle publications, including Gourmet Traveller and Australian Women’s Weekly.