Visitor Spending in Canada
Each quarter, Destination Canada will publish new data on international tourism spend in Canada by 10 key markets and the rest of the world.
These indicators, developed by Statistics Canada for the tourism sector, provide spending of international visitors in Canada by region and six key tourism spending categories:
- Food and beverage
- Recreation and entertainment
- Clothing and gifts
Spend data is estimated by Statistics Canada by combining the Visitor Travel Survey data and anonymized, aggregated data from the financial sector. For more information, please see the notes included in the data tables.
Key highlights from second quarter 2019 early indicators
- Over the second quarter of 2019, visitors from the United States represented 48% ($3.1 billion) of all spending by international visitors. Over the same period, there were 6.7 million visitors from the United States, of which 4.1 million stayed for one or more nights.
- Chinese visitors represented 9% ($561 million) of all spending by international travellers with 2% (182,211) of all same day and overnight visitors, which was higher than British spending of 6% ($416 million) with 3% (257,844) of all same day and overnight visitors.
- Visitors from the US spent $206 million in the Niagara Falls and Wine Country region. This is more than visitors from all other countries ($76 million).
- Souvenirs in the Northwest Territories were very popular over the second quarter of 2019. International visitors who visited Northwest Territories spent 11% of their total spending on souvenirs in Northwest Territories compared to only 3% in the rest of Canada.
- French visitors have a deep connection with Quebec - the current quarter was no exception. They spent 30% ($66 million) of their total spending in Canada in Montréal, 13% ($28 million) in Québec City and 18% ($40 million) in the rest of Quebec. All other countries combined spent 9% of their total spending in Montréal, 2% in Québec City and 3% in the rest of Quebec.
- Chinese visitors spent much higher proportion of their spend shopping in Canada when compared with other international visitors to Canada. They spent 26% ($144 million) of their total spending on clothes and gifts compared to 9% ($560 million) by visitors from other countries combined.
- 80% ($79 million) of the Yukon’s international tourism spend came from the US. However, the US share was much lower (31%, $6 million) in the Northwest Territories and in Nunavut (25%, $3 million).
- Travellers from India spend much higher proportion (6%) of their total spend in Canada in the rest of Alberta (i.e., regions excluding Calgary and Canadian Rockies) when compared with visitors from other countries combined (3%).