Visitor Spending in Canada
Each quarter, Destination Canada will publish new data on international tourism spend in Canada by 10 key markets and the rest of the world.
These indicators, developed by Statistics Canada for the tourism sector, provide spending of international visitors in Canada by region and six key tourism spending categories:
- Food and beverage
- Recreation and entertainment
- Clothing and gifts
Spend data is estimated by Statistics Canada by combining the Visitor Travel Survey data and anonymized, aggregated data from the financial sector. For more information, please see the notes included in the data tables.
Key highlights from third quarter 2019 final indicators
- During the third quarter of 2019, Canada welcomed 6.1 million visitors from the United States and 2.9 million tourists from other countries who stayed for one or more nights. The US tourists contributed 50% ($4.5 billion) of all spending by international visitors, which is 4% higher than the same period in 2018 ($4.3 billion).
- The overall spend by international visitors increased by 2% across Canada compared to the third quarter in 2018 ($8.7 billion to $9.0 billion). The category, ‘Clothes and Gifts’ saw the biggest increase at 8% ($873 million to $938 million), while ‘Souvenirs and other Shopping’ experienced the largest decrease of 13% ($217 million to $190 million).
- Visitors from India spent 28% more during this quarter compared to the same period last year ($127 million vs $99 million), marking the highest increase across all DC key markets. Of note, they increased their spending considerably in Ottawa ($5 million to $29 million) and Montréal ($7 million to $18 million) year over year.
- Among various regions of Canada, Nova Scotia saw the largest increase in spend (19%) between the third quarter of 2018 ($257 million) and the third quarter of 2019 ($306 million).
- Despite overall Mexican spend dropping by 2% across Canada, they spent $43 million on the category ‘Clothes and Gifts’, a 49% increase compared to the same quarter in 2018 ($29 million).
- Visitors from Japan spent 12% more in the third quarter of 2019, partly driven by a $23 million increase in their accommodation spend ($98 million) compared to the same period in 2018.
- Visitors from the United Kingdom and China spent almost double in Montréal in the third quarter of 2019 compared to 2018, with British tourists spending $42 million (vs $20 million) and Chinese visitors spending $48 million (vs $25 million).
Detailed information about third quarter 2019 Final Indicator visitor spend represented in three dimensional form. With this data it is possible to combine spend by visitors from a market in a particular region on goods and services in a particular category. For example: how much Germans spent on Accommodation in Greater Toronto Area.