Millenial

Millennials are the fastest growing travel segment and one of the largest and most influential groups of travellers worldwide.

See key insights on Canadian and international youth and millennial travel. We've identified the size, role and potential of the millennial travel segment as well as presenting research findings on the travel characteristics of young Canadian travellers.

Canadian Millennial Domestic Travel Summary Report

Key findings from Destination Canada’s study on Canadian youth and millennial domestic travel.

Canadian Millennial Domestic Travel Summary Report Canadian Millennial Domestic Travel Summary Report

International Millennial Travel Fact Sheet

Information on the size, characteristics and travel trends relating to international millennial travellers exploring Canada.

Gen Y Ski International Millennial Travel Fact Sheet

Millennial Travel Program: 2017 Case Study

As Millennial Travel continued to emerge as a growing segment of the tourism sector the decision was made to use the celebration of Canada’s 150th Birthday in 2017 as a focus for a new program tasked with one goal: to encourage the youth travel segment in Canada to travel within their own country.

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"89% of Canadian Millennials were reached 28 times each by the campaign."

Millennial Travel Program: 2017 Case Study