New Federal Tourism Growth Strategy Launched

solo hiker stands on rocky outcrop overlooking a lake and mountains

Today, the Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance launched the new Federal Tourism Growth Strategy which will chart a course for growth, investment, and stability for Canada’s tourism industry.  

Marsha Walden joined Tourism stakeholders for the unveiling of the new strategy in Niagara Falls.

This strategy reflects hundreds of engagements and consultations with a wide range of stakeholders and industry partners from coast to coast to coast. At Destination Canada, we have worked closely with our partners to make united recommendations for this new strategy.

The Government of Canada has identified five strategic priorities that will guide its actions and partnerships with tourism stakeholders and other orders of government to grow Canada’s visitor economy. In particular, this Strategy targets segments of the tourism sector with immediate high-growth potential to help Canada reach a set of ambitious goals and to improve our international standing and competitiveness.

The priorities for the new Strategy, in no particular order, are:

  • Invest in tourism assets  
  • Embrace recreation and the great outdoors 
  • Partner to grow Indigenous tourism 
  • Attract international events 
  • Improve federal coordination  

Read the full strategy here.

Now more than ever, it is important that we come together – across all tiers of government, and within the industry – to power the economic engine that is tourism. We look forward to working closely with the Minister as together we build an even more resilient and competitive tourism sector.