Aboriginal Tourism Partnership Announced
Destination Canada and the Aboriginal Tourism Association of Canada (ATAC) have signed an agreement to leverage the strengths of both organizations and support the continued growth of the Aboriginal tourism industry across Canada.
Through the sharing of market intelligence, expertise and industry knowledge, Destination Canada and the Aboriginal Tourism Association of Canada will work together towards increasing the export capacity of Aboriginal tourism experiences and cooperate in marketing programs in targeted international markets.
“There is an enormous global demand for authentic Aboriginal tourism experiences”, said David Goldstein, President and CEO of Destination Canada. “Destination Canada and the Aboriginal Tourism Association of Canada want to ensure that Aboriginal tourism businesses, most of which are small and medium in size, have access to the relevant programs, services and partnership opportunities already in place, to benefit from this international demand.”
“With Destination Canada, we are not only harnessing the opportunities and leveraging resources, but we are also deepening and enriching the story of Canada and its cultural traditions”, says Keith Henry, President and CEO of the Aboriginal Tourism Association of Canada. “There over 1500 Aboriginal tourism businesses across Canada. Together we can work to make more of them export-ready. ATAC will work to build capacity to grow this sector and seize the economic opportunities of an increasing market demand”, added Mr. Henry.