Destination Canada joins the Governor General’s delegation to China

Participation de Destination Canada à la délégation du gouverneur général en Chine

His Excellency the Right Honourable David Johnston, Governor General of Canada, highlighted the strength and potential of tourism between China and Canada during a successful visit to China, which acknowledged the vast and dynamic relationship between the two countries.

Destination Canada joins the Governor General’s delegation to China
JD.com Memorandum of Understanding signing: The Right Honourable David Johnston, Governor General of Canada, Richard LIU, JD.com's Chairman and CEO, David F. Goldstein, Destination Canada’s President and CEO and Mr. HU Shengli, JD 3C's President (Computer, Communication and Consumer Electronics Department).

We’d like to express our gratitude to Governor General David Johnston for including Destination Canada in the delegation to China, and for his contribution to Canada over the last seven years.

During the visit, David F. Goldstein, Destination Canada’s President and CEO, and staff from our China office accompanied the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism, on visits to CTrip, China’s leading online travel agent, JD.com, a leading e-commerce company covering everything from consumer goods to online travel services, and the China National Tourism Administration offices. One of our key focusses in the lead up to the Canada-China Year of Tourism in 2018 is strengthening relationships with our key partners in China.

A Memorandum of Understanding was signed with JD.com to enhance Destination Canada’s marketing efforts within China and raise the profile of Canadian tourism experiences among prospective Chinese travellers.

“It was a great honour to join the Governor General, Minister Chagger and other members of the Canadian delegation to China,” said David F. Goldstein. “It was very clear that for both of our countries, travel and tourism is of very high importance, not only as a strong economic link, but a people to people bridge between China and Canada.”

Additional information:

  • China is Canada’s third largest source market for international tourist arrivals to Canada, with approximately 610,000 overnight arrivals in 2016 - a record high.
  • Destination Canada research shows that 73% of Chinese leisure tourists to Canada booked at least one of their main trip components through an online travel agency.
  • The average daily spend by Chinese leisure travellers to Canada was the highest amongst leisure travellers from our markets in 2016.
  • See further information on Destination Canada’s China Market
Destination Canada joins the Governor General’s delegation to ChinaDestination Canada joins the Governor General’s delegation to ChinaDestination Canada joins the Governor General’s delegation to China