Using our collective experiences and resources to drive incremental visitation to Canada.
Since 2016, the Connecting America Co-op Marketing Program co-invested in many marketing campaigns submitted by our partners from coast to coast to coast. This enabled Team Canada to reach a larger and more engaged audience, while realizing our creative mission to continue to change perceptions among US travellers and position our unique culture and experiences to attract more of our target Learner audience.
We are currently re-evaluating the US Co-op program including criteria and application process. To stay in step with our target traveller and build upon the last 3 years of success, new guidelines and criteria will be published in the fall of 2018.