Destination Canada has published our corporate strategy entitled Canada’s Tourism Renaissance. This summary highlights Destination Canada’s work to support the 225,000 small and medium-sized tourism businesses across Canada and their communities.
Destination Canada as an organization is laser focused on driving sector recovery from the pandemic. At the same time, we have a responsibility to plan and take action for an even better future. This strategy lays out our 3-year plan for recovery from 2022-2025.
Later this year, we will share our long-term strategy for driving future sector growth & resilience over the next decade in support of the new Federal Tourism Growth Strategy expected to be released later this year by the Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance.
Download the full report here.