Research
Market Background

Market Background

German visitors generally visit Canada between May and October. A key factor that can influence their choice of travel destination is seeing a great deal.  Some key activities of interest for a future trip to Canada include nature parks and hiking or walking. About 76% of German travellers are likely to use a travel agent to book a trip to Canada. German travellers generally prefer to visit Canada as a fully independent touring trip (40%), rather than independent touring trips with guided excursions (21%) or fully escorted or guided group tours (14%).

For more information on ongoing travel recovery and anticipated visitation from Germany in 2023, please refer to Destination Canada’s latest Tourism Outlook. 

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Germany from our annual Global Tourism Watch study in 2021.

Global Tourism Watch

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Germany.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

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Contacts & Events
Contacts
The Destination Office
Lindener Straße 128
D-44879 Bochum
Germany
Contacts
Barbara Ackermann
Account Director
T +49 234-32498074
Email
Contacts
Kirsten Bungart
PR & Media Manager
T +49-234-32498075
Email
Contacts
Nora König
Senior Manager, Travel Trade
T +49-234-32498076
Email

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.