Research
Market Background

Market Background

Compared to Destination Canada’s other target markets, French travellers are more likely to visit Canada during the winter period of November-February. However, the peak period is still May to October. About 70% of French travellers would use a travel agent when booking a trip to Canada. Some key activities of interest in Canada include hiking and nature parks.

Generally, French travellers prefer to visit Canada as a fully independent touring trip (43%), rather than independent touring trips with guided excursions (19%), or fully escorted or guided group tours (17%).

For more information on ongoing travel recovery and anticipated visitation from France in 2023, please refer to Destination Canada’s latest Tourism Outlook. 

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in France from our annual Global Tourism Watch study in 2021.

Global Tourism Watch

Market Highlights

A brief, at-a-glance summary of key facts on travellers from France.

Market Highlights

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Still looking for more? Find past reports in the archive.

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Contacts & Events
Contacts
360tourisme
Paris, France
Contacts
Cyrielle Bon
Managing Director
T +33-0-7-71-21-97-87
Email
Contacts
Florence Puech
Manager, Media
T +33-0-6-69-49-14-52
Email
Contacts
Maryse Normandeau
Manager, Travel Trade
T +33-0-7-49-57-60-76
Email
Contacts
Pénélope Lankri
Assistant
T +33-0-6-99-51-90-42
Email

Events

This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.