Domestic Campaign

Our domestic campaign is an open invitation that speaks directly to Canadians to share the love for Canada by exploring the wonders found in our country. The campaign officially launched on October 24, 2019 and will continue to run until March 31, 2020, as a result of a one-time funding granted by the federal government.

The domestic campaign aims to:

• Increase Canadian travel during shoulder seasons
• Increase visitation to non-compressed areas
• Connect with Canadians to inspire pride and highlight the sentiment of Canada. For Glowing Hearts.

This campaign highlights the diversity of experiences and destinations found in Canada through the promotion of content that represents all provinces and territories. Content is promoted in both official languages.

The campaign has multiple tactics and runs across various platforms to ensure that we reach as many Canadians as possible. Some tactics include:

• Bell Media video series
• La Presse activation
• Social media activation

Want to get involved? Join us in showcasing the best of travel in Canada in our upcoming social media activation on Instagram this Valentine’s Day. See the full instructions below.