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Support for the Visitor Economy


Support for the Visitor Economy

The impact of the COVID-19 pandemic has been devastating to our sector and the reality is that there is no set timeline or guide to what recovery will look like. As the national tourism marketing and research organization, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape.

This page offers an update on Destination Canada’s response as well as industry and government updates and support resources.

Quick Updates and Reference Guide

Financial support for business:

Financial Support for individuals:

Wage updates:


For more resources, please visit our Industry Support page.

Industry Resources

Industry Support
Relevant and official information sources regarding COVID-19
Northern Lights, NWT
Rebuilding Traveller Confidence
Guide for small businesses
Rebuilding Traveller Confidence
Destination Canada’s Industry Key Messages
Aligning our Voices to Support Tourism’s Recovery
Banff, Alberta
COVID-19 Research
COVID-19 Research
Details on upcoming and previous COVID-19 industry webinars
Whistler wildlife
Government of Canada
Comprehensive list of federal government resources
Cabot Trail, Cape Breton Island, Nova Scotia
Canada Nice

Destination Canada Updates


What’s New?

We’ve pivoted our focus to marketing domestic travel to Canadians to make sure we can continue to support Canada’s tourism sector. Please see below for the latest issue of Destination Canada News.

Make sure to subscribe to receive our weekly newsletter to stay up-to-date. Subscribe here.


Navigating to the New Normal

We are in uncharted territory as we navigate through the first global pandemic to occur in the age of the smartphone and heightened connectivity. As the destination marketing and research organization for Canada, we have a responsibility to mitigate the impact to our visitor economy through our response and proactive recovery planning.

We are taking a phased approach of Response, Recovery and Resilience. Our COVID-19 Research will inform each of these phases.


We do not know how COVID-19 will unfold. We do not know how long or how deep its impacts will be. But we do know we live in a beautiful country with cultures we cherish and communities we must protect. We have an incredible brand and a resilient industry that can overcome just about anything when we pull together. We must remain positive, pragmatic, and empathetic to the very real, very human things people are going through right now. We can do this. And we will come out the other side braver, smarter, and stronger. Let’s show what we mean by Canada. For Glowing Hearts.



Current Travel Restrictions


We’ve created this interactive map of Canada which includes up-to-date information on where travellers can go and each province and territories’ related travel restrictions. This is designed to help Canadians navigate the current landscape and feel confident as they plan their trips across Canada.