Support for the Visitor Economy
The impact of the COVID-19 pandemic has been devastating to our sector and the reality is that there is no set timeline or guide to what recovery will look like. As the national tourism marketing and research organization, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape.
This page offers an update on Destination Canada’s response as well as industry and government updates and support resources.
Quick Updates and Reference Guide
Financial support for business:
- Regional Relief and Recovery Fund (RRRF) through your Regional Development Agency (RDA).
- Canada Emergency Business Account (CEBA)
Financial Support for individuals:
For more resources, please visit our Industry Support page.
Rebuilding Traveller Confidence
Destination Canada’s Industry Key Messages
Government of Canada
We’ve pivoted our focus to marketing domestic travel to Canadians to make sure we can continue to support Canada’s tourism sector. Please see below for the latest issue of Destination Canada News.
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Navigating to the New Normal
We are in uncharted territory as we navigate through the first global pandemic to occur in the age of the smartphone and heightened connectivity. As the destination marketing and research organization for Canada, we have a responsibility to mitigate the impact to our visitor economy through our response and proactive recovery planning.
We are taking a phased approach of Response, Recovery and Resilience. Our COVID-19 Research will inform each of these phases.
We do not know how COVID-19 will unfold. We do not know how long or how deep its impacts will be. But we do know we live in a beautiful country with cultures we cherish and communities we must protect. We have an incredible brand and a resilient industry that can overcome just about anything when we pull together. We must remain positive, pragmatic, and empathetic to the very real, very human things people are going through right now. We can do this. And we will come out the other side braver, smarter, and stronger. Let’s show what we mean by Canada. For Glowing Hearts.