June 11 Webinar

On June 11th 2020, the Destination Canada Business Events team hosted a one-hour moderated panel discussion with key US and international corporate meeting, association conferences and incentive trip buyers.

In follow up to a series of Destination Canada Business Events led focus groups, we gathered a group of global clients so that Team Canada partners could hear their thoughts on the future of international business events, including how the buying cycle and key considerations have shifted in the COVID-19 era. Partners will learn what information organizations are seeking from DMO, hotel, convention centre and DMC partners as they begin planning for the re-emergence of in-person business events.

View the focus group report that supports this webinar here


Webinar notes in English and French will be available soon.

Check the Destination Canada Business Events COVID-19 page for further information on Business Events initiatives and response to COVID-19.