Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and Səlilwətaɬ (Tsleil Waututh), (Vancouver, BC) – March 19, 2026 – Destination Canada and partners showcased Canada’s tourism investment opportunity to an international audience of investors and media at MIPIM 2026, the world’s leading real estate and investor event, which attracts more than 20,000 delegates from 90 countries representing over $6.3 trillion (€4T) in assets.

A 30-member ‘Team Canada’ delegation representing destinations and organizations from Vancouver, Tahltan, Kamloops, Winnipeg, Ottawa, Toronto and the Cape Breton region met with global investors and developers throughout the event to advance opportunities in accommodations, infrastructure, mixed-use developments and regenerative tourism experiences across the country.

Momentum from Canada’s strong reputation and growing global interest made this the right time for ‘Team Canada’ to show up. As competition intensifies globally for investment and visitor demand, MIPIM provided a platform to position Canada’s tourism sector as a compelling opportunity for international capital.

“Canada’s Moment continues,” says Gracen Chungath, Senior Vice President, Investment and Destination Development, Destination Canada. “The level of interest in Canada from investors and media across the real estate, hospitality and mixed-use sectors at MIPIM exceeded our expectations.”

Canada’s tourism outlook is strong. Tourism is a high growth export, with fast returns. The sector is poised to be a major contributor to Canada’s goal to double non-US export growth, adding $300 billion (€185B) by 2035. As one of Canada’s largest export services sectors, tourism can generate 8-10% of Canada’s $300 billion (€185B) target. And it’s tariff-free.

Tourism is projected to grow at more than twice the rate of the broader Canadian economy, with $134 billion (€83B) in projected revenue by the end of 2025. We expect annual revenues to grow to $178 billion (€110B) by 2030, a goal that will require significant investment in new tourism assets and infrastructure.

“The collective approach we took at MIPIM across jurisdictions, levels of government and the public and private sectors will continue to guide this work,” says Chungath. “That approach will help reinforce investor confidence and create long-term opportunities that support tourism development and grow Indigenous tourism across Canada.”

The onsite MIPIM Awards also recognized excellence in Canadian projects, including Toronto’s The Well, which was named a finalist in the mixed-use development category. The nomination highlighted how investors can participate in Canada’s growth through projects that bring together food, retail, culture and commerce to create vibrant destinations that benefit communities and the broader economy.

As international travel demand continues to rise and long-term investment strategies evolve, Destination Canada is confident in the sustained and growing interest in Canadian tourism investment, as evidenced by the strong engagement at MIPIM 2026. 

Explore tourism investment opportunities, or visit www.destinationcanada.com for more information.

About Destination Canada 

At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. 

Tourism will contribute $134 billion (€83B) in projected revenue by the end of 2025. We expect annual revenues to grow to $178 billion (€110B) by 2030, powered by 265,000 businesses in 5,000 communities coast to coast to coast. Destination Canada’s activities convert public dollars into international visitor spending within the same year—creating jobs, GDP, and tax revenues almost immediately. Every dollar invested in DC turns into a demonstrable financial return for Canadian businesses, workers, communities, and governments.

Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. Additionally, our Business Events team uses global insights to target and attract international events aligned with Canada’s top economic sectors. 

Destination Canada is a Crown corporation wholly owned by the Government of Canada.